Dentsu Collaborates with Microsoft to Build Path to the Metaverse
Dentsu International announced it has collaborated with Microsoft to build a unique collaboration space in the metaverse, designed to excite and inspire brands to innovate and experiment with Web3 technologies. Using their combined expertise, the businesses have partnered to showcase a range of real-world use-cases that have been re-imagined in a virtual setting to drive […]
Best Marketers aim for 24 categories at prestigious CMO Awards
As the nominations pour in, Malaysia’s best marketers are fast compiling their performances in year 2022 for the annual Malaysian CMO Awards. Categories for Best Marketers are: BY DISCIPLINE: Best Marketer in B2B Marketing Best Marketer in SME Marketing Best Marketer in Omni-Channel Marketing Best Marketer in Millennial Marketing Best Marketer in e-Commerce Marketing Best Marketer in Travel & Hospitality Marketing Best […]
No bullies at Julie’s!
#Take25 campaign by Julie’s Biscuits is a movement to encourage people to take 25 minutes from their busy schedule to unwind for the sake of their mental health. The covid-19 pandemic has in a way taken a toll on Malaysians’ mental health in terms of long-term effect. This has been proven as there is a […]
Twitter to offer ‘official’ label for select verified accounts
In the pre-Elon Musk era of Twitter, the platform offered blue check marks to politicians, celebrities, media personnel and prominent personalities after verifying those accounts. However, that might not be the case for the new Twitter Blue users. You will get the coveted blue checkmark but it won’t mean it is an official account or […]
Creative ad man pens landmark book
This piece was first published in MARKETING WEEKENDER Issue 351 BY THE HAMMER I have known Paul Loosley for a good part of three decades and have admired his amazing creative accomplishments in the advertising industry. While we became very good friends over the years, I have always remained his fan. He is a tenacious […]
Trapper and Ikano Insight enter joint partnership to offer analytics-based ESG solutions
Trapper has announced a strategic partnership with Ikano Insight to provide consultancy and advanced analytics services for ESG-centric transformation practices. Both companies will jointly provide expertise such as machine learning and IoT practices for tracking and optimisation, big data analytics and visualisation, sustainability framework and measurement consultation, as well as internalisation and go-to-market strategies. This […]
SCG Bi-ion and Wunderman Thompson Thailand launches #CleanairMatters movement in Bangkok to fight back against bad air
Bangkokians have experienced breathing unhealthy air for a long time. The pollution levels have continuously worsened with PM2.5 and the past few years of the Covid pandemic has made breathing healthy air difficult. The most contagious place for infectious diseases in the respiratory tract is enclosed spaces where air has been shared. Harmful air is […]
Nadeswaran’s new book is about Scandals and Scoundrels
Speech by Tan Sri Johan Jaaffar at the launch of Scandals & Scoundrels: A Collection of Essays 0n 1MDB & Related Issues by R. Nadeswaran at Royal Selangor Club, Bukit Kiara Sports Annexe, Monday, November 7th 2022. Thank you Sdr Nadeswaran for the honour to launch his book. It is indeed a pleasure to be […]
Leading The Charge
This piece was first published in MARKETING MAGAZINE Issue 351 Angie Cutter’s name is familiar to anyone who has engaged with outdoor media. She is one of the few female stalwarts in this largely male industry. With over 20 years of experience, she has worked at Big Tree and also led Kinetic, a WPP Out-Of-Home […]
Facebook parent Meta preparing large-scale layoffs this week
Meta Platforms Inc is planning to begin large-scale layoffs this week that will affect thousands of employees, the Wall Street Journal (WSJ) reported yesterday citing people familiar with the matter, with an announcement planned as early as Wednesday. Meta declined to comment on the WSJ report. Facebook parent Meta in October forecasted a weak holiday quarter and […]
