Avanade: Business priorities cited as key barrier to achieving sustainability goals, with 93% global organisations struggling
Organisations are facing a dilemma of how to achieve sustainability goals while prioritising the current global business and economic landscape challenges. That is according to a study commissioned by Avanade, the leading Microsoft solutions provider, which found that less than half of the executives surveyed are confident they will hit their ESG (environmental, social and […]
Meltwater celebrates loyal customers
Meltwater arranged a year-end appreciation night for all their customers in Malaysia recently at Botanica+Co Bangsar South to thank them for their partnership and trust that their solution can add value to their business. At the event, besides enjoying great food, Weldon Fung, Social Solutions Lead for Meltwater Southeast Asia, Stanley Clement, CEO for Mediabrands […]
Nominate The Bold and Brave! CMO Awards 2022
Save the date folks! The Malaysian CMO Awards 2022 is on February 10th 2023, and the time for you to nominate your preferred candidate for the awards is upon you. Deadlines for nominations end by 30th November 2022. For more information, please click here. Nominations are accepted for client-side senior marketers including CMO/VP/GM/Head of Advertising/Marketing/Retail/Data/Digital in brand […]
‘Twitter for iPhone’ label getting killed will spoil everybody’s fun
It’s the end of an era: now celebrities can pretend to enthuse about Android and not have the words “Twitter for iPhone” undermine their message. Here are some of the greatest hits over the years. It’s not the biggest change Twitter has seen since Elon Musk took over — it’s harmless next to the verification debacle, […]
“Politics, promises and the art of action.”
This piece was first published in MARKETING WEEKENDER Issue 351 by Alex Goh, Chief Strategy Officer Naga DDB Tribal As election campaigning goes into overdrive, one thing remains constant – the promise of progress and change in the air. Oftentimes, that brings us to wonder and consider: will real, positive change come from the familiar […]
How Tiger Malaysia & dentsuX uncaged Malaysians from lockdown through Metaverse. A Malaysian first.
This piece was first published in MARKETING WEEKENDER Issue 351 The Real Story Behind Creative Metaverse-Culture in Malaysia. At the end of 2020, the third wave of Covid-19 cases surged in Malaysia, resulting in an extended lockdown. While Malaysians were exasperated by another call to continue ‘staying at home’ they were also bracing for the […]
Malaysians personal data that includes selfies and MyKad information now at risk
Sourced from the MySPR system, over 800,000 Malaysian users’ personal data such as selfies and their MyKad used in Electronic Know Your Customer (eKYC) for the function of voting has been stolen. Even worse, this information is now being offered for sale on a website forum for US$2,000 (RM9,240), with bitcoin or monero as the […]
MARKETING Weekender – Issue 352
Read issue 352 now! WEB: http://hams.top/352 PDF: http://hams.top/352s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
TikTok slashes US$2 billion in ad revenue target
TikTok has cut approximately $2 billion from its projected ad revenue for 2022, highlighting the effects of a worldwide economic slowdown that has hit other internet giants like Google and Meta Platforms Inc. TikTok has slashed its ad forecast for 2022 from at least $12 billion to $10 billion as stated by Chief Executive Officer […]
Maybelline New York plays with possibility for “11.11”
“11.11” is the world’s largest e-commerce event, consistently setting new sales records, with last year reaching US $38.3 billion, double the amount of Black Friday and Cyber Monday combined. This year, to celebrate the e-commerce festival, Maybelline New York is going beyond the beat, combining virtual reality in a gamified experience with rising K-pop band […]
