John Chacko has bigger plans for the upcoming 45th World Congress in Penang
Recently, some of the biggest names when it comes to advertising from all over the world were considered to attend the 2022 DigiAsia marketing conference in Taipei. One of them is the one and only John Chacko, who is the president of IAA Malaysia, as well as the chairman for the upcoming 45th IAA World […]
We have the numbers!
To prove that RHB has finally gotten the numbers where 94% of 600,000 customers who used the RHB mobile Banking App are not disappointed with the experience. Reason being, this app addresses the 3 main things customers consider when using an application online which are easy to use (convenience), fast and secure. In terms of […]
Understanding “live consumerism”, “‘discoverability’ and developing relevant, sustainable, and scalable strategies
Chelsea Perino is Managing Director, Global Marketing & Communications at The Executive Centre, Asia’s leading premium flexible workspace provider with over 170 centres across 35 cities in APAC and a network of 41,000+ business professionals. Chelsea, an anthropology and linguistics undergraduate from New York University with an MA in public and organisational relations from Montclair […]
MARKETING Weekender – Issue 353
Read issue 353 now! WEB: http://hams.top/353 PDF: http://hams.top/353s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
BBH’s new mental health campaign tells men to “Deal With It”
In the run up to International Men’s Day on 19th November, BBH Singapore has launched a campaign that aims to normalise the idea of seeking professional help for men facing mental health challenges in the country, by breaking the stigma around it. Launched in partnership with Calm Collective, an organisation on a mission to break […]
Netcore Cloud concludes Malaysia’s niche MarTech event
Global MarTech Leader, Netcore Cloud successfully concluded its fourth iteration of Martech Mashup 2022 in Kuala Lumpur recently. This year, the theme, “Next Gen Retention: Relationship over Rationale”, touched upon how brands can establish an effective customer engagement strategy that improves retention and boosts conversion. First held in 2019, Netcore Cloud initiated the Martech Mashup […]
YouTube is currently testing shopping features and affiliate marketing on Shorts
YouTube Shorts is the video streaming company’s answer to TikTok and it looks like the Google-owned company may also be competing with TikTok Shop, the unique shopping features found on TikTok. Starting in the United States, YouTube is currently testing shopping features and affiliate marketing on Shorts with eligible creators. As reported by Tech Crunch, YouTube confirmed the plans to […]
Marketer of Year for 24 categories happening now
As the nominations pour in, Malaysia’s best marketers are fast compiling their performances in year 2022 for the annual Malaysian CMO Awards. Categories for Marketers of The Year are: BY DISCIPLINE: Marketer of The Year in B2B Marketing Marketer of The Year in SME Marketing Marketer of The Year in Omni-Channel Marketing Marketer of The Year in […]
The Future is Elastic!
This piece was first published in MARKETING WEEKENDER Issue 351 The Future Does Not Fit in the Containers of the Past. by Rishad Tobaccowala “The Future is ‘Plastics’” was uttered 55 years ago in1967’s groundbreaking movie “The Graduate”. The “plastics” industry then boomed for decades but “Plastic” also meant fake, or artificial, unnatural. The statement […]
Prudential Thailand’s #YearEndHealthReview campaign invites families to start conversations about their health
Prudential Thailand’s latest campaign asks one question: How well do you know your family member’s health? Conceptualised and developed by VaynerMedia Thailand, Prudential Thailand’s #YearEndHealthReview campaign embarks on a social experiment to make health checkups the year-end routine by triggering health conversations among family members. “We are using our #YearEndHealthReview Campaign to encourage Thai people […]
