MARKETING Weekender – Issue 354
Read issue 354 now! WEB: http://hams.top/354 PDF: http://hams.top/354s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Business Gone Viral: How Can Small Businesses Thrive Under Sudden Demand?
By Dr Thivashini B Jaya Kumar and Dr Thanuja Rathakrishnan Due to the rise of social media marketing, word-of-mouth marketing and viral campaigns are the main method through which many businesses are gaining fast recognition and exposure. With the ease of sharing links and engaging with content through comments, likes, and follows, viral marketing seems […]
How much do you think you should be paid?
Ever since the pandemic, brands have now moved towards digital channels and the marketing industry is an ever-evolving industry. According to the e-Conomy SEA report by Google, Temasek, and Bain & Company, this year saw a 13% increase in Malaysia’s digital economy year over year, growing to a gross merchandise value of US$21 billion. The […]
Five million passenger and employees data at risk after AirAsia faces ransomware attack
Five million AirAsia passengers and employees have fallen victim where their personal data has been involved in a ransomware attack earlier this month on Nov 11 and 12 by Daixin Team. Two.csv files, which Daixin Team provided to AirAsia Group, were given to DataBreaches, a website that documents data breach occurrences globally. It claimed that […]
Malaysian CMO Awards Judges
This piece was first published in MARKETING WEEKENDER Issue 353 Prof. John D Chacko President International Advertising Association (IAA) Malaysia Chairman, 45th IAA World Congress 2024, Penang. John is not just an industry leader here, but actively carries our country’s flag proudly around the globe in his capacity as Chairman of the IAA World Congress […]
Goodday Milk launches Malaysia’s biggest Kid-preneur programme
In conjunction with World Children’s Day, Goodday Milk is proud to launch Goodday KidSTART, Malaysia’s largest-ever kid-preneur programme aimed at catapulting the business dreams of bright, savvy and passionate children between ages 7 and 14. Whether it’s through a nutritious range of products or meaningful initiatives, one of Goodday Milk’s focus has always been on […]
How brand contents and consumer experience are not mutually exclusive
By Dr. Ken Ip – Chairman of the Asia MarTech Society Dr. Ken lp is the author of “Life Hacks” and “Growth Hacks”, an award-winning brand strategist, Associate Professor, columnist and expert commentator in Tech, Real Estate, Branding and e-Commerce. He’s Chairman of the Asia MarTech Society and a strategic advisor for a Web3-focused venture […]
Marketers of The Year
This piece was first published in MARKETING WEEKENDER Issue 353 Closing Date for all nominations is November 30th, so start collating your nomination info now. Maybe agencies have a marketer-client or two they feel should be nominated. Click here to enter. CONFIDENTIALTY CLAUSE: All nominations and their contents are accepted in the strictest of confidence, […]
Revealing the real faces of fraud
With trillions of dollars stolen every year by sophisticated fraudsters, Wunderman Thompson have created a global fraud prevention campaign (for HSBC) to educate the public about the tactic’s fraudsters use to scam them. Fraud is a growing problem, with global losses from payment fraud expected to hit £40.6 billion by 2027, a 25% increase from […]
People-Watching at ad events
This piece was first published in MARKETING WEEKENDER Issue 353 I went for an industry event recently and for the first time in years, I was with the floor audience throughout. I met, bumped, nudged, spoke, joked, poked, shoulder-tapped at least 60 people. Here are some of my, hopefully satirical, people-watcher takes: Quiet: Won a […]
