Lemma appoints Reuben Lee as Director of Sales & Partnerships for Malaysia
Lemma, the fastest growing independent SSP for DOOH, has announced the appointment of Reuben Lee as Director of Sales and Partnerships for its Malaysia office. As the demand for the company’s Programmatic DOOH solutions increases in Southeast Asia Lemma has been investing in strategic expansion in four key markets including Singapore, Malaysia, Indonesia and Thailand. […]
BBDO Singapore joins forces with TikTok influencer
BBDO Singapore and Boom Digital Media, the one-stop creative TikTok specialist, announces a new exclusive alliance to help clients and brands create new opportunities and capitalize on virality in the digital world. The new partnership brings together BBDO’s integrated expertise with Boom Digital’s experience in social media and team of experts, including Boom Digital founder […]
Media Prima maintains Ad revenue momentum
Media Prima Berhad , Malaysia’s leading and largest integrated media group, remained resilient amid an increasingly challenging media landscape, recording RM745.2 million in revenue and RM27.0 million in Profit after Tax for the nine months ended 30 September 2022. Overall, Media Prima posted a 15% increase in PAT against the comparative period ended 30 September […]
Seni Jaya records net profit in 3QFY22, monetizes assets to fund growth plans
Main Market-listed leading provider of outdoor advertising services, Seni Jaya Corporation Berhad has today announced its third quarter (“3QFY22”) and nine-month financial results for the period ended 30 September 2022. Revenue climbed five-fold year-on-year from RM1.7 million in 3QFY21 to RM8.4 million in 3QFY22. The increment was attributed to its now enlarged billboard asset base […]
Leo Burnett Malaysia Launches CartonSwap
Leo Burnett Malaysia has launched a unique campaign to address the nutritional gap experienced by Malaysians across the country. According to the 2nd Southeast Asian Nutrition Survey (SEANUTS II), Malaysia is going through an invisible epidemic with 1 in 3 children not having breakfast daily, and over 20% at risk of stunted growth. This is […]
Initiative launches inaugural CSR – Breaking Barriers
Initiative, IPG Mediabrands’ full service global media agency, recently launched its inaugural corporate social responsibility initiative in support of persons with disabilities (PwD). The landmark initiative ‘Breaking Barriers’ launched to bring about greater awareness and garner support for PwD in Malaysia, many of whom face tremendous obstacles in their daily lives. The CSR commenced with […]
SIM-PLY THE BEST!
This piece was first published in MARKETING WEEKENDER Issue 354 Tina Turner may have once famously sung these words, but Sim Leisure Group (SLG), led by industry veteran Sim Choo Kheng, are fast becoming chart-toppers in the robust leisure industry! Embracing a back-to-nature retro-eco approach to many of the attractions within its portfolio, Sim shares […]
Darlie Malaysia brings Malaysian attractions back to life
Darlie Malaysia – together with its creative agency, FCB SHOUT – kick-started #SemangatTogether back in April 2022. Developed to inspire Malaysians to come together and help the nation build back what was lost after pandemic, #SemangatTogether has so far seen music, art, and food as central themes that helped lift the spirits of the people […]
Build A Winning Brand Narrative For SaaS Business Using OOH
This piece was first published in MARKETING WEEKENDER Issue 354 By Moving Walls If you’re a B2B SaaS company, you may think that large spectacular billboards along the freeways don’t make sense for your industry. Here’s the truth: in case you assume out-of-home (OOH) advertising can’t assist you, or that your competitors aren’t pouring large […]
Creative Circle Conference 2022 – Go Beyond | Celebrate local talent who went beyond to make it big globally
The post-Covid era has brought many transformations to our world, touching even us here in the Little Red Dot we call home. Diversity, inclusiveness, and innovation have reset the bar and made us think. How do we move forward in a transitioning world and consider our role as creatives who bring forth the new to […]
