Why Gaming is the latest battleground in under-18 advertising
By Gary Fung, Regional Gaming Director of TotallyAwesome How marketers can make a play for Malaysia’s gaming youth Marketing professionals are constantly challenged to make their messages relevant to under-18s audiences. For today’s so-called Generation Z, an entirely new set of rules is required. Unlike the transactional value exchange seen in advertisements of the past, […]
Alvin Teoh almost got comfortable with being uncomfortable, maybe because he once sat in Francis Ford Coppola’s chair
This week’s guest was happy with earning just enough for a bowl of noodles and the occasional indie CD, then a washed-up leaflet changed his life forever. Alvin Teoh is the CCO of Naga DDB in Malaysia and someone who seeks out discomfort wherever he can find it, because that means you might just be […]
Carsome announces layoffs following the expansion of its ecosystem
Carsome, known as Malaysia’s first tech unicorn, is expecting to undertake layoffs. As mentioned by a source close to the matter, homegrown unicorns will undergo some severity especially in terms of downsizing their workforce. The possibility of a workforce reduction across all of Carsome’s operations in the region has been making the rounds. According to […]
CIMB to close 13 Branches
With the increasing popularity of online banking, partly as a result of the Covid 19 pandemic, banks worldwide have been reorganising their operations – from reducing the number of branches to diminishing use of office space – and so too here in Malaysia. Commerce International Merchant Bankers Bhd, or CIMB as it is better known, […]
Telekom Malaysia appoints Jasmine Lee as EVP (Mobile) and CEO of webe.
Telekom Malaysia has a new Executive Vice President (Mobile) in Jasmine Lee Sze Inn who has also been appointed the CEO of Webe Digital Sdn Bhd, TM’s mobile arm which operates its prepaid and postpaid service unifi mobile. Effective 1 Oct 2022, Jasmine’s appointment was announced by TM Group CEO Imri Mokhtar who pointed out […]
Marketing performance meets rare prestige
This piece was first Published in MARKETING WEEKENDER Issue 347 Now in its fifth year, the Malaysia Chief Marketing Officer (CMO) Awards is the finest statement of excellence for brave, bold and path-breaking marketers. No other award brings true significance to the amazing work done by marketers in the face of overwhelming odds in a […]
TM seeking new agencies
Telekom Malaysia (TM) is looking for a panel of agencies for the group as well as its subsidiaries in both the creative and media fields. Creative duties will include strategy and planning, execution and supervision, creative concepts, brand guardian as well as reporting and account management and may include other responsibilities as well. The briefing […]
MARKETING Weekender – Issue 347
Read issue 347 now! WEB: http://hams.top/347 PDF: http://hams.top/347s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
