Tina Fegent on the effect of economic pressures on brands
By Carol Mason Starting out on the client side working for blue chip companies, then moving to Grey and Lowe, Tina Fegent is an original innovator in the marketing procurement space. She now provides consultancy to brands in the UK, US, Europe and China, across all marketing procurement segments. Below is her insight on current […]
Time launches 2x the Speed. 2x the Fun. 2Gbps with new brand identity
Time understands that sometimes, one is simply not enough. That’s why Time has launched a brand-new 2Gbps home Internet plan so Malaysians can live, work and play to their fullest online. Consumer behaviour indicated there was a clear readiness for Malaysians to move to the next level and 2Gbps was introduced as part of Time’s […]
Brands and social influencers
Sometimes when we open a short video or see a review of a product or service on social media, two things tend to happen. The first is that of awareness – that the product or service exists and second, if it sparks our interest, we buy, these days online, which means adding it to our […]
Popeyes Brand Celebrates 50 Years of Love That Chicken
Over the course of its 50 years, Popeyes has become one of the world’s largest chicken quick service restaurants through its proprietary cooking techniques and authentic Louisiana flavours. The iconic USA-based fried chicken restaurant brand has developed great tasting products, including the Chicken Sandwich, respected among world-renowned chefs, and recognized by celebrities. What started 50 years […]
Tra Mongkut’s solution to save Thai rubber farmers from snake-bites
Thailand is one of the world’s top natural rubber exporter in the world and home to millions of active rubber farmers in the field. However, the abundance of this fertile land can also be perilous to the lives of rubber farmers. According to the Department of Disease Control’s report, more than 6,000 rubber farmers deaths […]
Brands will Spend a Whopping $32.5bn on Influencer Advertising in 2023
The influencer advertising industry has grown by an impressive 355% over the past five years, becoming one of the leading online marketing channels. With budgets growing fast and marketers seeing strong returns, the entire market will continue booming. According to data presented by AugustaFreePress, brands will spend a whopping $32.5bn on influencer advertising in 2023, 18% […]
Content is the medium that gives a voice to brands
Meg Riley, SVP and Social Strategy Lead at MullenLowe US, and Dustin Johnson, SVP and Creative Lead of Social and Digital at MullenLowe By India Fizer In our increasingly digital world, the value in content marketing has increased and consumption patterns rapidly shift as a result. Meg Riley, SVP and Social Strategy Lead at MullenLowe US, […]
Etika and Sime Darby Property support Malaysian Talent at Young Spikes
Etika and Sime Darby Property have come forward as sponsors for two of the five categories that are part of the Young Spikes Malaysia 2022 segment of the larger Young Spikes Asia competition for younger members of the creative fraternity at large, specifically those aged 30 years or younger (born on or before 23 June […]
Inspiration from outer space
By Mark Tungate With the world’s richest people planning to send us to Mars and NASA rebooting its moon missions, the final frontier has been getting a lot of attention lately. Advertising creatives are far from immune to the allure of outer space, and the results are often spectacular. Let’s start by turning the latest […]
DDB FRESH- a fashion innovation agency with sustainability at its heart
DDB FRESH, the world’s first fashion innovation agency for non-fashion brands that will focus on creating specialist products and campaigns to permeate culture for the good of the planet has arrived. With a combination of fashion, functionality and technology, DDB FRESH will leverage on its belief that all brands can become cultural icons which can […]
