Adzam Bahrin joins GrowthOps Asia as Regional Creative Director to help shape the ‘agency of the future’
GrowthOps Asia has bolstered their Digital-First Creative services by naming their first Regional Creative Director, Adzam Bahrin. In this new role, Adzam will be leading the creative direction for Malaysia and Singapore, working on brands including Kia, Grab and RHB. Adzam has a proven record of leading the creative department in known agencies bringing with […]
The Judges for Young Spikes Malaysia 2022
Young Spikes Malaysia has come around again with the briefing and judging dates all fixed and so too with the final lineup of the panel of judges. Below are the esteemed judges: Young Spikes Malaysia 2022 Briefing : 16th & 17th November 2022. Judging: 19th November 2022. REMEMBER: […]
Marketing Election Watch #1
THE ELECTIONS ARE ON! MARKETING Magazine is on watch for developments that may or may not involve the industry, whether it’s how much adspend is committed by political parties, how they intend to cope with the short duration before nomination day as well as in the run-up period to election day and any and everything […]
How does the Gig Economy really impact marketers?
As the gig economy expands, the number of independent contractors globally is arguably at an all time high, thanks to universal technology adoption.. While data sources vary, all of them agree that the number of independently employed individuals is growing, and fast. While many interpretations of this trend exist out there, ranging from highly optimistic […]
Tai slated to join Astro as Chief Sales and Marketing Officer
Tai Kam Leong is expected to head to Astro next month to take on a lead role in Marketing and Sales, reporting to Group Chief Executive Officer – Designate Euan Smith. Tai, as he is better known, has been Head of Brand & Marketing at Maxis for the past 5 years after spending three years […]
The Flattening Of The Marketing Funnel
A talk with Srikanth Ramachandran A typical marketing funnel has a top, middle and bottom where the budgets are allocated to different platforms – some automated and some manual. However, retail sales funnels are becoming shorter and flatter. What’s your take on this? Care to elaborate on what contributes to this? Historically, the time taken […]
This Year Next Year: 2022 E-commerce & Retail Media Forecast
Introduction 2022’s Word of the Year in terms of smart money may very well be on “hybrid” as it encompasses so much of the current multi-front transformation where it goes back to the old forms of communication, energy, shopping and working, yet neither are we fully green, virtual or automated. Retailers who invested in e-commerce […]
Top telcos, minus Maxis and U Mobile, sign up for shareholding in DNB
Four Mobile Network Operators (MNOs) – Celcom Axiata Bhd, Digi Telecommunications Sdn Bhd, YTL Communications Sdn Bhd (YES), and Telekom Malaysia Bhd (TM) – have executed share subscription agreements (to take up equity stakes in Digital Nasional Berhad (DNB). These give effect to the MNOs’ subscription of 65% equity in DNB, with their respective stakes […]
Brands celebrate the Festival of Lights
Deepavali, or also known as Diwali, is a festival of lights celebrated by those of Hindu faith. It is one of the most important festivals of the year for the Hindus who celebrate by performing traditional customs at homes. Just like most major celebrations by other communities, Deepavali is a time for family reunions. This […]
Grey Expands Roles of Irene Wong and Graham Drew to include Singapore
Irene Wong (CEO Grey Malaysia) and Graham Drew (CCO Grey Malaysia) will be taking on full commercial and creative responsibility across the Malaysia and Singapore studios. The move comes after several years of strong performance for Grey Malaysia and is the latest example of Grey’s ‘borderless’ philosophy. Grey Singapore will join Grey Malaysia to become […]
