Marketing Election Watch #3
We said we’d be watching – we still are! Yes indeed. But to briefly recap, we were interested in, among other things, the adspend this election and whether it would rise and where it would go. Many industry insiders agreed there would be a rise and also agreed that certain platforms could benefit more than […]
MARKETING Weekender – Issue 348
Read issue 348 now! WEB: http://hams.top/348 PDF: http://hams.top/348s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Marketing budgets under heavy scrutiny at the world’s biggest advertisers WFA and Ebiquity research finds
Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and unpredictable 2022 marketplace, according to new research. Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite the threat of recession in many markets. A new study from the World Federation of […]
Merkle B2B appoints Min Zie Liyu as Executive Creative Director for APAC
Merkle B2B has announced the appointment of Min Zie Liyu to the role of Executive Creative Director for Asia Pacific (APAC). Based in Singapore, Min Zie will oversee Merkle B2B’s creative work with key clients in the region. Min Zie brings a wealth of experience and expertise in the creative space to the role. His […]
Netccentric-Nuffnang set to ignite NFT ecosystem, bringing Web3.0 to life in Malaysia
The Netccentric-Nuffnang Group is in the midst of developing its own non-fungible token (NFT) platform in an effort to create a local – and eventually, regional and global – ecosystem that is set to benefit both brands and consumers as the world move towards Web3.0. Its executive chairman Ganesh Kumar Bangah said that Web3.0’s decentralised […]
Marketing Election Watch #2
THE WATCHERS ARE BACK! When we said we’d be watching, we meant it. And while on that watchtower we reached out to folk in the industry who must have been watching too, not just this time around but even on previous elections. We’re looking at adspend in the coming days – at the whos and whys […]
This Insurance Brand Saves People With Its Ads, Literally.
With insurance companies’ purpose to “save you” financially from life’s unexpected events, Roojai Online Insurance has taken things up a notch by creating a series of “Ads That Save You,” – and, literally that’s what they serve to do. Insurance ads can tend to be a bit drab and boring, and creating the right ad campaign with a message and pitch […]
The Media Shop Targets Retail Media Expansion with Broadsign OOH Ad Platform
Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today announced a partnership that will fuel the growth of TMS’ network of retail signage. TMS is leveraging the Broadsign Platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, […]
Mudah Property on a journey to Alleviate Number of Unsold High-Rise Units in Malaysia
COVID-19 spelled the worst of times for our nation. Most industries, as well as the livelihoods of the people, experienced a dreadful period of uncertainty and fear. The property market was one of the most severely affected sectors. Only the affluent segment, with the ability to have a long-term view could seek to invest in […]
Nuren Group announces 100 Winning Parenting Brands at Motherhood Choice Awards 2022
Motherhood.com.my, Malaysia’s number one parenting platform offering resources for mothers and mothers-to-be under Nuren Group, has commemorated over 100 brands during the Motherhood Choice Awards (MCA) 2022, an award ceremony established to recognise the safest and most innovative mother and baby brands in the Malaysian market. After a year of hiatus in 2020, this year’s […]
