Entries for Spikes Asia 2023 open
Spikes Asia has announced that entries are open for the 2023 Awards. Now in its 36th year, the Spikes Asia Awards will return to in-person judging after a three year hiatus, with Asia Pacific’s creative communications community coming together in Singapore to celebrate and learn from the definitive Asian benchmark in creativity in March 2023. […]
How to build brands with commerce advertising
By Caroline Schicketanz – Product Development Director, Insights The line between offline and online has blurred in consumer journeys over recent years. Consumers search for products online and buy them in an offline store later, or vice versa. Commerce touchpoints are more integrated into the omnichannel path to purchase than ever before, with sophisticated targeting capabilities and […]
Sasan Saeidi appointed as IAA world president and chairman
Sasan Saeidi has been announced as the International Advertising Association’s (IAA) new world president and chairman. Taking over the reins from the preceding president Joel Netty, Saeidi will hold the position for a two-year term from 2022 to 2024. At the end of the term, Fredrik Borestrom, IAA’s new SVP, will take over the role. […]
Elephant in the room is trumpeting and the whole nation can hear it.
This piece was first Published in MARKETING WEEKENDER Issue 348 BY THE HAMMER What else can we possibly talk or write about except the coming General Elections. It’s everything we hear everyday, everywhere and everytime. Malaysians seem to have hit the pause button since the Sheraton move and are now eager to move ahead. So […]
OHSEM ADS 2022 targets to impact 3,000 SMEs
Dattel Asia Group (Dattel) and REV Media Group (RMG) are following up their strategic collaboration with OHSEM ADS 2022 – an event on November 3rd for SMEs to educate them on the advantages of advertising on REV Media Network with the power of consumer data. The event which will take place at Mines 2, Seri […]
Back by popular demand, Joe Najib’s ‘Making Good Presentations Great’ workshop happening in November
MARKETING Magazine is happy to announce the upcoming workshop on “Making Good Presentations Great” to be conducted by our very own Joe Najib, senior advertising & marketing individual with over 20 years of experience in the communications industry. The one-day workshop will be held on 1st of November 2022 at Eastin Hotel. This HRD Corp […]
7DAYS and Naga DDB Tribal Lets Malaysians Experience Dual Citizenship This Football Season.
The FIFA World Cup is the most prestigious soccer competition in the world. Played every four years, the World Cup hosts the top 32 national teams from all over the world in a month-long tournament. During this season, we found out that most Malaysian football fans feel more patriotic toward other countries. We may be […]
Mister Potato announces Neymar Jr named as new brand ambassador
As things hot up for the 2022 World Cup in November, Mister Potato is celebrating a significant goal in its corner – a partnership with NR Sports and Neymar da Silva Santos Júnior as the latest face of the brand. NR Sports is the company which manages the football superstar’s image. Neymar Jr, as he […]
The Dragons. Soaring throughout Asia again !
The 22nd Dragons of Asia and the 10th Dragons of Malaysia are wrapped for 2022. This year’s Winners can now be announced. Malaysia continued their dominance in Asia’s results-focused Marketing Communications Recognition Programme, gathering 15 Category Dragons: Gold, Silver and Bronze, 7 of which are Gold. In addition, of the 2022 Asian Top 10, Malaysia […]
The rise of 3D anamorphic billboards and why this trend is worth the investment
By Remi Roques, General Manager, Broadsign APAC In recent years, novel approaches to digital out-of-home campaigns have transformed the industry, showcasing what’s possible when digital technology and innovative thinking come together. We can think of no better example than the rise of 3D anamorphic billboards (or 3DOOH). While 3D billboards aren’t necessarily new to the […]
