Prudential prompts Gen-Z to rethink Insurance as a lifestyle protection with stunning 3D Avatars
Inflation has been breathing down the necks of Malaysians in the wake of the pandemic. Everyone is working harder and stretching their ringgit further just to enjoy the same lifestyle as before. This reality is no different for Gen-Z, making them defer getting insured, choosing instead to put their stretched ringgit towards protecting their current […]
What the latest Search innovations mean for marketers
By Vidhya Srinivasan, VP and general manager, Search Ads and Ads on Google experiences. As people, we gather information using multiple senses and inputs. While it’s always been hard for computers to make sense of the world in this same way, we’re getting closer, thanks to developments in computer science. At Google, we started with […]
IKEA and The Shanghai Rainbow Chamber Uplifts China with a Song of Hope
As reported in the news, families in China are going through some tough times, including an ongoing battle against COVID19, with constant en masse lockdowns in key cities and regions. To raise spirits in this tough time, IKEA has commissioned China’s popular choir The Shanghai Rainbow Chamber Singers to cheer the nation up, with a […]
Addressing the magic of Addressable Advertising
This piece was first Published in MARKETING WEEKENDER Issue 348 BY THE HAMMER Just after the launch of Astro Addressable Advertising, I had fun simplifying the proposition by visiting McDonald’s in a Colonel Sanders outfit and did the same at KFC with a Ronald McDonald look, without the clownish bits of course. Astro’s Addressable TV […]
Edelman APAC appoints new CEO
The former editor-in-chief of The Straits Times, Warren Fernandez, has been appointed the APAC CEO of Edelman, taking over from interim APAC CEO Dave Samson, global chairman of corporate affairs, after the departure of Stephen Kehoe last June. Warren, who joins Edelman’s global executive leadership team and will report to global president and chief operating […]
World’s 1st Tamil Classics OTT Platform CNEEMAA has gone Live!
This piece was first Published in MARKETING WEEKENDER Issue 348 Columbia Video Films launched CNEEMAA last month, it is the world’s first OTT services platform created specifically for Tamil film aficionados. With subscription plans starting from RM9.90, the platform will offer a huge selection of Tamil classics from 1930s to early 2000s. We know that […]
Spread the Deepavali spirit with a personalised audio-generated Kolam
One of the most recognisable traditional and cultural elements displayed during Deepavali celebrations is the beautiful, ornate Kolam. Typically made with coloured rice grains, they add a vibrant touch to the festivities as Malaysians celebrate the Festival of Light after a challenging couple of years. In conjunction with the Deepavali celebrations this year, Hong Leong Bank […]
Taylor’s new Deepavali short film centres on education in pursuit of ‘Purpose’
Taylor’s once again pull the strings of many hearts with its new Deepavali festive ad titled ‘Purpose’. In a twist to its common narrative of ‘education’, Taylor’s new short video discusses the goals of education as the greatest calling to not just think of education as a means to make a living, but also a […]
R3 Top Creative and Media Agency wins in Malaysia – August 2022
Take a look at the major account wins by creative and media agencies in Malaysia and Asia Pacific, courtesy of R3 Worldwide. Find out who, won what in the tables below: 2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE – Asia Pacific / Aug 2022 RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN […]
Livestreaming the ‘secret sauce’ of e-commerce marketing success
Livestreaming – also known as live commerce – is the ‘secret sauce’ to ensure success in e-commerce with the trend having grown exponentially in recent years. According to Nuffnang Live Commerce General Manager Aaliyah Soraya, the combination of streaming video and e-commerce has revolutionised the retail industry and consumer shopping habits. “Live streaming enables brands […]
