EMERGE Esports Launches EMPOWER, Southeast Asia’s Gaming Retail Ecosystem with First Pop-Up Store At Funan
EMERGE Esports, Southeast Asia’s fastest growing esports network organisation, has announced the launch of its new retail line, EMPOWER, and an exclusive collection of co-designed apparel which will be physically available for purchase at its first pop-up store located at EMPOWER’s first venue partner, Funan, Basement 2, from 22 to 30 October 2022. Held in […]
Festival of Lights can light up local businesses
Maxis’ Deepavali campaign spotlights local Indian businesses Light up Possibilities, Maxis’ campaign is designed to put the spotlight on more than 100 businesses from the local Indian community during the uptake on pre-festival shopping with digital acceleration. For the various businesses, there will be radio and TV ads on Astro Raaga and other Indian channels […]
MARKETING Weekender – Issue 349
Read issue 349 now! WEB: http://hams.top/349 PDF: http://hams.top/349s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Apart from Tik Tok, Meta to allow political advertising for GE15
Facebook and Instagram owned by Silicon Valley tech titan Meta are allowing their various platforms for political purposes in conjunction with the15th general election (GE15), but with the limitation of all advertisements posted to be made public. However, Tik Tok, known as a platform, used to share fun videos has disallowed any type of political […]
The Star’s Majoriti 7 hits the market today.
Star Media Group launches new product offering. Star Media Group (SMG) today launched a new product offering in the form of a Malay language, urban lifestyle newspaper titled Majoriti 7 ‘with a distinct vision of redefining storytelling and modern cultural commentary’. With its tagline of ‘Adrenalin Metropolitan’, the new platform will draw inspiration from urban […]
Wavemaker Malaysia wins CARiNG Loyalty Programme media duties.
Wavemaker Malaysia has announced that it has won the media business of Caring Pharmacy’s Loyalty programme. The appointment, which comes after a competitive pitch includes strategy, planning, buying and CRM growth. Caring Pharmacy holds the largest membership base in Malaysia, and the role it plays in promoting a healthy community built around care & wellbeing […]
MoEngage Launches Customer Engagement Benchmarks Report 2022
MoEngage, the Insights-led Customer Engagement platform for consumer brands recently launched their new flagship data report known as The Customer Engagement Benchmark (CEB) Report. This report included 6 editions for various locations across the globe, such as North America and Southeast Asia, and covers the latest communication channel benchmarks across four primary verticals – Shopping, […]
Real life Malaysian hero inspires Deepavali spot for RHB
FCB SHOUT’s latest campaign for RHB Bank looks certain to drive off with the hearts of audiences this coming Deepavali season. Titled ‘Hero’, it features the true story of P. Raveendran, a Seremban-based taxi driver who was inspired by Bollywood superstar Rajinikanth’s film ‘Baasha’ to become a real Malaysian hero by providing free rides to […]
Target audiences and track brand performance for free
Two new solutions recently launched to explore target audiences and track brand performance with best-in-class data tools, and that are fast, intuitive and in-browser, can enable intelligent decision-making and informed conversations – for free. Powered by data from YouGov, an international research and data analytics technology group, the two tools are a key part of […]
Nielsen expands Global One Strategy to SEA
Advertisers can now measure YouTube inventory in cross media campaigns across Thailand, Indonesia and the Philippines with the addition of YouTube to its Total Ad Ratings giving them a better picture of the scale of the audience they can reach with TV and digital campaigns. This is the first time in APAC that Nielsen is […]
