Donevan Chew Appointed as Chief Creative Officer for Havas Immerse
Havas Immerse Malaysia has appointed Donevan Chew as Chief Creative Officer for the agency, taking over from Kerry Khoo. In his new role, Donevan will continue to lead the strategic vision as well as bolster the creative offering in response to growing and diversified client needs in the market. Previously the creative partner at Muma […]
To address the 2025 sustainability and social impact strategy, Colgate-Palmolive came up with recyclable toothpaste tube
“Share the Answers” is a newly launched regional campaign by Colgate-Palmolive that is a result of collaboration between Red Fuse, WPP’s integrated global team with the above-mentioned brand. The goal of this campaign is to emphasize on the use of HPDE recyclable toothpaste instead of the normal ones that consumers are used to. As known, […]
Muma Malaysia Appoints Kevin Teh as Creative Director
Independent agency Muma Malaysia welcomes its new creative director, Kevin Teh effective November 1, 2022. He was previously the in-house creative lead at Carsome working on regional campaigns and has 14 years of advertising experience with global network agencies Dentsu Malaysia, McCann Worldgroup, Ogilvy and Saatchi & Saatchi. “I would describe my career more like […]
How Ethical Should a Business Be? Tri-Perspectives in the New Marketing
By Dr Aqilah Yaacob, Dr Kimberley Khoo Kim Leng, Dr Gan Jen Ling The Malaysian business landscape has previously been shocked by corporate scandals among government-related companies, such as 1Malaysia Development Berhad (1MDB). In spite of having strong emphasis on corporate governance through Malaysia Code of Corporate Governance (MCCG), unethical practices and poor transparency continue […]
Mediabrands Malaysia appoints Elina Peek Lantz as MD of Reprise
IPG Mediabrands has today announced the appointment of Elina Peek Lantz as Managing Director of Reprise, the global performance marketing agency within the Mediabrands network. A highly qualified data-driven marketer, Elina has 17 years’ experience working with international teams in corporate and start-up environments. She will be responsible for innovating Reprise’s product and service capabilities […]
New Report reveals how Recession is changing Marketing
TEAM LEWIS, the global marketing agency, today launched its 5th annual Global Marketing Engagement Index. The report analyses the top 300 companies from the Forbes Global 2000 list using a proprietary methodology, the Marketing Engagement Tracker (MET). This study looks at how effectively the top brands are connecting with their audiences. Since it was launched in […]
Your Innovation Story Matters!
It’s the golden era of technology in Malaysia where almost every individual and business journeys to the core of their innovative mind! They continue to innovate and leverage emerging opportunities to achieve growth and profitability, bridging the digital divide while accelerating the digital transformation journey of Malaysia. Innovation is more than just an overused management […]
Perromart launches the Belly Rub Cancer Check-Up to detect breast cancer in dogs with BBDO Singapore
Breast cancer is relentless in its warpath, and it does not just afflict us humans – dogs can fall victim to it too. The campaign introduces a series of belly rub movements that share similarities with a human breast cancer self-check. In light of breast cancer awareness month, BBDO Singapore has collaborated with online pet […]
Karangkraf Media Group, Dato’ Hussamuddin Bin Haji Yaacub, announces his resignation as the Group Chairman and Publisher
After four decades of spearheading the company; the founder of Karangkraf Media Group, Dato’ Hussamuddin Bin Haji Yaacub, is poise to announce his resignation as the Group Chairman and Publisher effective November 1, 2022. Also announcing his resignation – effective on the same date – is the Deputy Group Chairman, Datuk Muhammad Nasir Bin Haji […]
Starcom to handle media duties for P&G across Malaysia and Singapore
After a hiatus of 11 years, Starcom is back to managing media planning and buying duties for TV and digital for P&G for the next three years, overseeing 17 brands except SK-ll which remains with MediaCom. The RFI and RFP procedures lasted a full year, and it is understood that the appointment will take effect […]
