Genki! redefines the Pants-Diaper category
In a category that is ultra-competitive, Genki! wanted to launch a new pants diaper that will stand out for the competitors. “Unlike most times when the agency is called in to plan out a communications strategy after the product had been designed, 9 Lives Digital was roped in from the product conceptualisation stage to work […]
MARKETING Weekender – Issue 350
Read issue 350 now! WEB: http://hams.top/350 PDF: http://hams.top/350s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Pavilion KL celebrates victory at Best Experiential Marketing Awards!
Malaysia’s premier shopping destination, Pavilion Kuala Lumpur, celebrated a roaring win at this year’s Malaysia Shopping Malls Association (PPK) Best Experiential Marketing Awards, taking home the top honour for their ‘3D Tigers Roar’ campaign in conjunction with their 2022 ‘Blooms of Prosperity’ Chinese New Year campaign that celebrated the Year of the Tiger. Pavilion KL […]
Ipsos appoints new APAC CEO and Chief Client Officer
Ipsos, one of the world’s largest research companies, today announced the appointment of long-time Ipsos global executive Hamish Munro as its new APAC CEO, and current South-East Asia CEO, Suresh Ramalingam, as its new Chief Client Officer for the APAC region. Munro moves into his new remit after three years as Ipsos’ Global Head of […]
Elon Musk reigns as Twitter CEO, fires top execs first day
Elon Musk has officially completed his acquisition of Twitter, and his first order of business was to “clean house.” The on-again, off-again story of Musk buying the social media platform has finally concluded, with Musk taking control of the company in the final days of October. On Tuesday, Musk began moving ahead with his acquisition of […]
Paywong to Power Crypto Payments for Asia’s Largest Festival at Sea, IT’S THE SHIP
Paywong, a leading crypto payment gateway, is proud to be powering crypto payments for IT’S THE SHIP, Asia’s Largest Festival at Sea. The bucket list festival will be happening on board a luxury cruise liner departing from Singapore from 8-10 March 2023. This collaboration is in line with ITS’ trend in bridging the gap between […]
How low can you go?
Transitioning from a business to a brand. With geopolitical tensions rising, the global economy sinking and a looming energy crisis to boot, many organisations could well hunker down and start reducing costs to face any possibility of an upcoming price war leading into 2023. An analogy used was: “Turn up the radio, put out that […]
Mediabrands retains top position on RECMA’s latest qualitative evaluation
Mediabrands Malaysia retains its position as the leading media network in RECMA’s latest qualitative evaluation for Malaysia, with Universal McCann (UM) and Initiative scoring a Dominant profile consistently for a five-year period. The qualitative evaluation which is published twice yearly sees UM and Initiative including BPN in the top two positions with Dominant profiles, the […]
REV Media Group accelerates first party data by unifying audiences across Digital Out of Home, E-commerce and On-ground events.
REV Media Group, the leading digital publisher in Malaysia continues to leverage their leading position using Best in Class Adtech & Martech to maintain its market position as the largest consolidated and unified media assets in Malaysia. Every month, over 13.3 million unique Malaysians browse REV’s digital assets, so best in class technologies will go […]
Hans now cycles to KL Eco City
Following a flurry of recent Creative Director moves in the industry, Hans Lee is now Creative Director at Cheil Malaysia. He joins from Lion & Lion where he was Creative Director for more than two and a half years. Hans is one of the founding members of ‘The Bicycle Map Project’, an independent initiative highlighting […]
