A workshop for those who are shy….
By The HAMMER I know many people are shy to attend a Data Science workshop. Even though it can teach them how to be more savvy at their job. Because the jargon can be overwhelming. Or the trainer overpowering. Most data scientists think that they are in an elite group. And they may speak a […]
Corruption in advertising
“Corruption in advertising” was first published in MARKETING WEEKENDER Issue 344 “Corruption is a form of dishonesty or a criminal offence which is undertaken by a person or organization entrusted in a position of authority, to acquire illicit benefits or abuse power for one’s gain.” So we are back again talking about the most discussed […]
How AIA’s strategy to touch 2 million loyal clients hit record sales in Oct and wins APPIES Bronze
Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. AIA Bhd received Bronze for their campaign under the category of Customer Experience. The team managed to leave the judges speechless with their extraordinary live presentation as well as managed […]
Who says the best can’t get better?
Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. FCB Shout swam the oceans with RHB to win 3 APPIES Bronze, enroute to Best Agency and Marketer in Asia Pacific 2022. The judges were enthralled with their terrific live […]
GO Communications to Help Champion Global Digital Agenda with WCIT 2022
GO Communications has been recently appointed to manage PR and Communications duties for the 26th World Congress on Innovation and Technology (WCIT 2022), which will take place from 13 to 15 September at the Setia SPICE Convention Centre in Penang. The event is scheduled to kick-off with an opening ceremony officiated by the Head of […]
How YTM is champing our nation’s history with its transformation programme
Yayasan Telekom Malaysia (YTM), the charitable trust arm of Telekom Malaysia is on track with It’s Muzium Telekom Transformation Plan 2022 – 2024. Having recently sought partner organisations to operate, on a management basis, the Muzium Telekom Kuala Lumpur and the Telegraph Museum Taiping is on track to bigger and better things. Izylyn Ramli, YTM’s […]
ONE Esports appointed to drive gaming and esports vertical of FWD Group’s flagship app, Omne
Building on a successful partnership with FWD Group since 2021, ONE Esports, a subsidiary of Group ONE Holdings (ONE), has extended its partnership with the pan- Asian insurer. ONE Esports has been appointed by FWD Group to drive the esports vertical of their newly launched lifestyle app, Omne, which aims to change the way the […]
A kampung boy at heart
“A kampung boy at heart” was first published in MARKETING WEEKENDER Issue 344 By The Hammer I have always taken pride in being able to pronounce Andreas’ last name (Woh-YaZaki) Vogiatzakis, but over the years he has become more than a household name in the industry. Andreas, or AV as he is better known, has […]
2nd Integrated Marketing Communication Webinar 2022 on September 17th
The School of Communication has announced the date for the Integrated Marketing Communication (IMC) 360° International Webinar 2022. The theme for this year’s webinar is “influencer marketing”. This webinar is organised in collaboration with REV Media Group (formerly known as Media Prima Digital) as part of the annual activities of Master of Integrated Marketing Communication, […]
“The Confidant – Depression doesn’t discriminate” Campaign wins Bronze at APPIES APAC 2022
Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. Curry Nation Brand Conversations Pvt. Ltd., India awarded Bronze for their campaign with Lokmat Media Pvt. Ltd. under the category of Best in Pro Bono / Festive / Govt / Entertainment. […]
