How important is Malaysia’s middle class to the marketing industry
By Lincoln Yap Long perceived as Malaysia’s ‘engine for economic growth’, the middle class or the M40 economic segment of the Malaysian population has seen its fair share of dwindling opportunities – post pandemic. In a startling revelation, Dato Dr Rais Hussein who is CEO of Emir Research observes, “More than half from M40 has […]
Triumph Announces Evolution of its Global Brand Vision
Internationally renowned lingerie brand, Triumph has revealed an evolution of its global brand vision and visual identity. The strategy – to be implemented across markets – is designed to underline Triumph’s philosophy that all women should wholeheartedly be able to embrace who they are, their individuality and uniqueness. It is a philosophy that is rooted […]
Marketers failing to overcome key barriers to creativity, WFA research
New WFA research has revealed a huge disconnect among client-side marketers between those who recognise creativity as a marketing ‘super-power’ and the much smaller number who regard it as business critical. While 82% recognise creativity as marketing’s most powerful weapon, just 28% regard it as critical to the success of their business. The research identifies the rewards of […]
Queen Elizabeth II’s Royal Warrants On 100 Brands Now Rendered Invalid
During her 70-year-long reign on the throne, Queen Elizabeth II issued hundreds of British Royal Warrants—official acknowledgements that a business has supplied goods or services to the Royal Family. This warrant allows brands to advertise as such by featuring the Royal Arms emblem on packaging to indicate that their products have been linked to Buckingham […]
World’s 1st Tamil Classics OTT Platform CNEEMAA to Go Live on September 16
Columbia Video Films is all set to launch CNEEMAA, the world’s first OTT services platform created specifically for Tamil film aficionados. With subscription plans starting from RM9.90, the platform will offer a huge selection of Tamil classics from 1930s to early 2000s. Columbia Video Films is pleased to announce that the company’s latest venture CNEEMAA […]
EEEK IT’S ESG! Sustainability and what brands should do
“EEEK IT’S ESG! Sustainability and what brands should do” was first published in MARKETING WEEKENDER Issue 344 The melting Antarctic. Abnormal weather and hail in Dubai. Unseasonal pelting rain in Malaysia. Italy’s hottest summer for 30 years, destroying the cheese and wine crop for 2023. Catastrophic floods and loss of life in Pakistan. The world […]
Ensemble Worldwide wins Bronze for “Listerine Starts a Mouth Swishing New Year with #SwishHealthyDance” at APPIES Malaysia 2022
Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. Ensemble Worldwide received Bronze for their campaign with ohnson & Johnson Malaysia Sdn Bhd under the category of Non-Food FMCG. When it comes to matters relating to Non-food FMCG, we […]
InvictusBlue wins Bronze for “PETRONAS Converts Brand Platforms to Social Media Frontliners!” at APPIES APAC 2022
Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. InvictusBlue received Bronze for their campaign with PETRONAS under the category of Best in Digital & Social. Their profound knowledge did not only leave the judges astonished even the attendees […]
Here’s why OMD Malaysia Launches ‘Future of Commerce’ report
OMD Malaysia has launched the ‘Future of Commerce – The Why behind the Buy’; to enhance our understanding of how consumers’ shopping habits changed over the last year. The market-focused quantitative research investigates consumers’ perceptions, attitudes, and behaviours on future-facing technologies and the future of the next-generation retail experiences. Retail choices are shaped by the […]
Techstars Startup Weekend (TSSW) Sustainability Selangor
Centred around action, innovation, and education, Techstars Startup Weekend (TSSW) Sustainability Selangor is a create and collaborative three-day educational event where anyone can develop and pitch new startup ideas. This three-day event took students through the process of preparing, refining, and pitching their startup ideas to a panel of established judges from various startup/entrepreneurial background. […]
