Astro to invest more on local content streaming services
Astro Malaysia Holdings Bhd is set to further invest in global streaming services on its platform and provide more local content via Astro Originals. Astro group chief operating officer and chief executive officer of TV, Euan Smith, said the company is building its growing online presence and continuing to look for opportunities to strengthen its digital, […]
Naga DDB Tribal wins Bronze for “PRUCash Enrich” at APPIES Malaysia 2022
Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. Naga DDB Tribal awarded Bronze for their campaign with Prudential Malaysia under the category of Consumer & Business Services. In terms of Consumer & Business Services, Naga DDB Tribal has […]
M&C Saatchi (M) Sdn Bhd, Malaysia wins Bronze for “MeReka Merdeka by Celcom” at APPIES APAC 2022
Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. M&C Saatchi (M) Sdn Bhd, Malaysia awarded Bronze for their campaign with Celcom Axiata under the category of Best in Pro Bono / Festive / Govt / Entertainment. Their brilliant […]
Ensemble Worldwide & OPPO portray the beautiful & inspiring stories of Malaysians In Portrait
Ensemble Worldwide, the creative unit of Mediabrands Content Studio (MBCS), the media-fueled creative content practice within the IPG Mediabrands network, has unveiled the latest brand film for the OPPO Reno8 Series 5G, to cement its position as ‘The Portrait Expert’, this Merdeka and Malaysia Day. Titled ‘Our Traits in Portraits’, the film celebrates and brings […]
“GOLDEN WISDOM – Turning traditional culture into modern art-vertisements” wins Bronze at APPIES Malaysia 2022
Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. FCB SHOUT grasped the Bronze trophy for their campaign with RHB Bank under the category of Consumer & Business Services. Generally, their campaign was a hit where it garnered plethora […]
Creative Ladder co-founder David Griner announced as Epica Awards jury President
The Epica Awards have officially announced that David Griner, co-founder of the new non-profit Creative Ladder, will be President of the jury this year. Previously, David worked for more than 15 years as a writer and editor at Adweek, most recently as International Editor. Creative Ladder offers student outreach and leadership training to help make […]
“Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of VR Becomes A Global First” wins Bronze at APPIES APAC 2022
Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. Ampersand Advisory, Malaysia has been commended with this time round the Bronze award for their campaign with Shiseido Malaysia under the category of Best in Adtech/ Martech. Ampersand Advisory’s creative campaign […]
Roblox will be one of the first major platforms to launch in-game ads
Roblox announced on Friday that it’s taking the plunge into in-game advertising. The company will soon partner with select brands to launch “immersive” ads, and is introducing age guidelines for content as it seeks to court an older audience. How it works: Roblox already allows creators to place in-game billboards and sponsored objects if they pay […]
Duduu: Personalised Performances From Local Talents To You
Our local talent in Malaysia remains as an underappreciated and untapped market. In actuality, they are very much on par with international stars and some even have their own pool of fans and followers. However, due to the lack of exposure and reach, local talents tend to experience difficulty in expressing their passion on a […]
APAC Social Media Ad Spend Jumps 7% Year-over-Year
Emplifi, the leading unified customer experience platform, has revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide, including those in Asia Pacific (APAC). Brands increase investment in paid social media After a notable post-holiday drop in Q1 2022, APAC brands’ median monthly ad spend rebounded by 6.5% […]
