“PROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most” wins Merit at APPIES Malaysia 2022
Now, MARKETING Magazine will be featuring the Merit winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. This year, other than winning Gold for the campaign titled “PROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most” they also managed to […]
“The Omnichannel Latest Trends In Asia” by Jane Lattimore
Jane Lattimore – Regional Service Line Leader (APAC), Market Strategy & Understanding of Ipsos took on the stage at the recent Malaysian Media Conference (MMC) 2022 with an enticing title “The Omnichannel Latest Trends In Asia”. Jane started off her presentation on how Covid took a toll on e-commerce yet surprisingly the adoption of e-commerce […]
Stanley Clement on “The Art of Being Stupid”
Stanley Clement, CEO of Mediabrands Content Studio was one of the speakers at the recent Malaysian Media Conference (MMC) 2022. His topic was “The Art Of Being Stupid”. Starting his presentation by posing some questions to the audience like “Have you ever sat in a presentation and didn’t fully understand what was being presented? But […]
“Content Is King” according to Kenny Ong
Speaking at the Malaysian Media Conference (MMC) 2022 last August, Kenny Ong, CEO of Astro Radio, Rocketfuel & Astro Media Solutions shared his topic “Maneuvering Through A Crowded Media Landscape”. Starting off by emphasising on asking the right questions to get the right answers, he went on to explain this applies to companies or brands […]
HOW THIS AWARD-WINNING AGENCY IS AMPING UP THE GAME TO GO GLOBAL!
“HOW THIS AWARD-WINNING AGENCY IS AMPING UP THE GAME TO GO GLOBAL!” was first published in MARKETING WEEKENDER Issue 345 Ampersand Advisory is embracing data-led solutions for five years running now. Ampersand Advisory is having a stellar year, and no other media agency has displayed this level of performance across 3 important award shows in […]
“Food Delivery Apps Got Hacked by a Burger King ‘Glitch’!” and “Search Hack for Sale – RM0.60! 104mil% ROI Guaranteed” won Bronze by InvictusBlue at APPIES Malaysia 2022
This week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. InvictusBlue grasped two Bronze awards for two different campaigns under the category of Food & Beverage and Digital & Social. InvictusBlue managed to give their best for both of their clients namely […]
4 Ways Gig Workers Can Grow Your Business
Let’s face it. Today’s business owners must pay more attention to efficiently deploy scarce resources to grow their top and bottom lines. With that in mind, many crafty entrepreneurs are leveraging today’s/ growing Gig economy, as they turn to freelancers, also known as giggers, to accelerate their growth. Here is what they are seeing: 1. […]
“Anti-Virus Mobility” by Panasonic, HAKUHODO, Grab” wins Bronze at APPIES APAC 2022
Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. Hakuhodo, Singapore received Bronze for their campaign with Panasonic under the category of Best in Marketing Innovation. Their extraordinary live performance got the judges and audience on their feet which […]
Vertiv Expands E-commerce Presence with Flagship Lazada and Shopee Stores in Malaysia
Vertiv (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions continues to expand its e-commerce presence in Southeast Asia with the launch of its official flagship stores on popular sites Lazada and Shopee in Malaysia. The launch of these online stores will allow more consumers to have easier access to Vertiv’s range […]
“Programmatic DOOH Steps Into The Mainstream” and “The Rise Of The Creator Economy- How Is It shaping Consumer Behaviour” were some of the topics discussed in MMC 2022
This year’s MMC which took place on the 24th of August 2022 has been nothing but a success. The conference was attended by notable speakers and panelists as well as attendees from the advertising and marketing background in keeping with the theme “Reset, Recharge, Reconnect”. Presented by Weldon Fung, Social Solutions Lead, SEA, Meltwater, the […]
