“How Goodday Milk turned frowns into smiles!” wins Merit at APPIES Malaysia 2022
Now, MARKETING Magazine will be featuring the Merit winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. Noir by Entropia awarded Merit for their campaign with Etika Beverages Sdn Bhd under the category of Customer Experience. In ensuring that they live up to the customer’s expectations and give them […]
Fishermen Integrated crowned advertising agency of the year at APPIES Malaysia 2022
Fishermen Integrated, known as one of the top advertising agencies of Malaysia, made it as advertising agency of the year at the APPIES Malaysia 2022. This agency managed to clinch a total of 3 gold trophies, 2 silver trophies, 2 bronze trophies and one merit for APPIES Malaysia 2022. Their winning campaigns are: “How Time’s […]
FCB SHOUT, Malaysia crowned advertising agency of the year at APPIES APAC 2022
FCB SHOUT, one of the top advertising agencies of Malaysia, made it as advertising agency of the year at the APPIES APAC 2022. This agency managed to clinch a total of 3 gold trophies, 4 bronze trophies and one merit for both APPIES APAC and Malaysia 2022. Their winning campaigns are: “PROJECT OPEN – From […]
The Rise of Muslim Consumerism
Wunderman Thompson Intelligence, in collaboration with VMLY&R, Malaysia’s Muslim Intel Lab, has released a report on the ‘next wave’ of muslim influenced consumerism – an exploration of consumer change in a single generation. It says that 250 million muslims across South East Asia, are today living lives different from their parents, shaped by a resurgence […]
Social Media advertising to generate US$332 billion by 2025
Social media advertising has grown dramatically over the last few years since social media audiences began ballooning during and after Covid-19. Advertising expenditure on social media has more than doubled since 2020 and is expected to cross US$300bn by 2024 according to data presented by AugustaFreePress.com. With 4.7 billion users in 2022, social media networks […]
Celcom-Digi merger almost a done deal
The Celcom-Digi merger is just a step away from completion, but the heat is on Axiata Group Bhd as its credit profile is likely to weaken. The merger will erode the earnings quality of Axiata, and an acquisition-fueled increase in leverage adds further pressure to Axiata’s credit profile, said S&P Global Ratings. The ratings on Axiata (BBB+) […]
Cookie Brand Chipsmore and Leo Burnett Reimagine Monopoly with NFTs
Tapping into gen z’s love-hate relationship with real estate, Leo Burnett Malaysia and Chipsmore, a cookie brand by Mondelez International, have launched ‘METAPOLY’. The campaign reimagines the 28 property squares around the Monopoly boardwalk as virtual properties. Each one made available as Metaverse-ready NFTs – and a chance for gen z to finally own their […]
Why Programmatic Should Be Kicked to the Curb
By Dr. Augustine Fou – Independent Ad Fraud Researcher Programmatic advertising is a great way to scale your ad campaigns quickly and easily. Yes, that is if you don’t care that the scale is not “human” scale. Real human audiences are finite; the amount of time they spent online consuming content is finite. The “scale” […]
FCB SHOUT ups the ante on new business with 8 wins in 8 months
FCB SHOUT’s Leadership Team: (Back) James Voon- Associate Creative Director, Jamie Tan – Head of Operations, Tjer – Head of Creative, Jonathan Chan – Associate Creative Director & Suah Boon Chuan – Assoicate Creative Director. (Front) Shaun Tay – Co-owner & CEO, Syahriza Badron – General Manager & Ong Shi-Ping – Co-owner & CCO. FCB […]
“F&N Turns A Problem Into A Nationwide Dance Party!” wins Merit at APPIES Malaysia 2022
Now, MARKETING Magazine will be featuring the Merit winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. InvictusBlue awarded Merit for their campaign with F&N Malaysia under the category of Customer Experience/ Their creative approach in enhancing their message to ensure that their customer’s experience is always pleasant has amazed […]
