Henry Tan retires, serves as Advisor
Astro Malaysia Holdings Berhad wishes to announce that Henry Tan Poh Hock will retire as Group Chief Executive Officer on 31 January 2023. As part of its succession plan, the Board has appointed Euan Daryl Smith as Group Chief Executive Officer- Designate with immediate effect. Euan will assume the role of Group Chief Executive Officer […]
Wipro fires 300 employees for moonlighting
Wipro had fired its 300 employees after finding out that they were working with one of its competitors at the same time, Wipro Chairman Rishad Premji said on 21 September. The Wipro Chairman asserted that he stands by his recent comments on moonlighting being a complete violation of integrity “in its deepest form”. “The reality […]
Data Science in Advertising and Marketing 101
In a world where large movements of data are constantly being generated, organisations that fail to leverage on their data to drive business value and organisational effectiveness, can end up becoming irrelevant. Using machines to automate tasks and emulate human behaviour to drive insights and solve problems is being made possible today through advances in […]
Malaysian Hospitality with Malaysia Airlines
This piece was first Published in MARKETING WEEKENDER Issue 346 A reminder of what the Malaysia Airlines brand is all about is reflected in their new campaign which is centred on what all Malaysians have instilled in them, often from an early age – hospitality. Themed ‘This is Malaysian Hospitality’, the ad had the ambition […]
Meaningful Experiences that make people feel, think and act
This piece was first Published in MARKETING WEEKENDER Issue 346 By Raihan Hadi Let’s paint a picture, shall we? Or in this case, we’re going to feel the picture. That’s the effect of contemporary artist Red Hong Yi’s series of artworks, made from 10 kilograms of soil sourced from all over Malaysia including the battlegrounds […]
REV Media Group acquires Tantannews IP
REV Media Group Sdn Bhd , Malaysia’s number one digital publisher, announced today that it acquired the intellectual property (“IP”) assets of popular Chinese social news portal, Tantannews, from Monster Scape Sdn Bhd, to expand and strengthen its reach among the Chinese speaking online community. REV Media Group — a subsidiary of Media Prima Berhad, […]
Are online retailers damaging the environment?
By Dr Manimekalai Jambulingam The pandemic lockdown has accelerated the openness to digital marketing and online purchasing. People’s buying behavior has shifted to online from store shopping. In E-commerce delivery, product undamaged to the customers is the top priority. As such, online retailers give higher priority to packaging materials, like oversized boxes and packaging materials […]
AI overuse – Are businesses in SEA relying too heavily on AI for PR measurement and monitoring?
AI simply means a clever data analytics algorithm, or voice recognition. Instead of the term “AI” being used and the idea that many things nowadays are powered by AI, this term is also overrated as its often used by businesses. At times, the term AI is applied to technology that does not even have the […]
How 8Infini is Innovating Outdoor Advertising in Indonesia with DOOH
While out-of-home media is a popular advertising format across Indonesia, dynamic digital out-of-home is still only rising in popularity. That’s expected to change as more of the country’s OOH companies begin to harness the power of DOOH. One of the factors driving this shift is likely the creative freedom the format affords, its potential to […]
MARKETING Weekender – Issue 346
Read issue 346 now! WEB: http://hams.top/346 PDF: http://hams.top/346s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
