33 Problems With Media in One Chart
By Nick Routley / Carmen Ang One of the hallmarks of democratic society is a healthy, free-flowing media ecosystem. In times past, that media ecosystem would include various mass media outlets, from newspapers to cable TV networks. Today, the internet and social media platforms have greatly expanded the scope and reach of communication within society. […]
Malaysia’s eCommerce Outlook Remains Positive as Consumer Online Spending Increases
Almost three years into the pandemic, consumers in Malaysia continue to enjoy shopping online, but they are also going back to shop at physical stores. While people are venturing out of their homes again, the number of categories purchased online remain consistent. According to Meta and Bain & Company’s annual SYNC Southeast Asia (SEA) report […]
“Gaya Raya Luar Biasa” Campaign grasp Silver award at APPIES Malaysia 2022
This week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. Leo Burnett seized the Silver award after winning two Gold awards on the campaign title “Gaya Raya Luar Biasa” for their campaign with Watson’s Personal Care Stores Sdn Bhd this time round […]
“Safe Space : Listen To Your Walls” campaign grasp Silver award at APPIES APAC 2022
This week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. Astro Media Solutions Sdn Bhd is one of the Silver award winners for their campaign with Nippon Paint Malaysia Sdn Bhd under the category Best in Non- Food FMCG. The Silver award […]
Dragon Rouge taps into Gökçe Şahbaz as new regional ECD
Dragon Rouge Singapore is proud to announce the appointment of Gökçe Şahbaz as Executive Creative Director for SEA. Gökçe joins Dragon Rouge from Holmes&Marchant / Elmwood where he was Creative Director for the region. Prior, Gökçe was in senior creative roles at Path, Design Bridge, Publicis, Grey and Leo Burnett. “Gökçe’s integrated background makes him […]
Creativity through closeness: Jessica Apellaniz, Ogilvy Latina
By Mark Tungate Sometimes, one person’s remark can impact your entire life. Jessica Apellaniz was working as an assistant director at MTV Latin America and envisioning a career in production when the fateful phrase came her way. She says: “My thing, what I love the most, is solving problems, so I felt the position of […]
Uniquecorn Strategies appoints Irene Manansala as associate director
On 30th of August 2022, Uniquecorn Strategies, a Philippine-based PR agency providing traditional and digital support to clients across Southeast Asia, has launched a new PR and marketing arm as part of a larger effort to expand its offering focused on blockchain, crypto, NFT, Web3, GameFi, and Metaverse projects. Launched in August 2022, Blockcele8 began […]
MoEngage launches The State of insights-led Engagement 2022 Report
MoEngage, the insights-led customer engagement platform for consumer brands, today announced the launch of their flagship research report titled “The State of Insights-led Engagement 2022” aimed at empowering marketers with insights-led strategies to take their hyper-personalised experiences to the next level. The Southeast Asia (SEA) market has more or less successfully transitioned to be digitally […]
Why MSMEs are turning to on-demand workers to get the job done
Companies are increasingly hiring freelancers to fill job demands rather than full-time employees. What makes this growing segment of the workforce so attractive to Businesses? We have entered the era of the gig worker. In spite of the challenges that freelancers face (such as unpredictable income and lack of benefits), more and more workers are […]
Fisherman Integrated clinch multiple Silvers at APPIES Malaysia 2022
This week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia 2022 Marketing Campaign Awards by sharing the campaign stories. Fishermen Integrated received Silver in two different categories this year, in doing so becoming the only agency with the most Silver wins in Malaysia. Two of them were for Bayer (M) Sdn Bhd and […]
