Banning billboard advertising, Here’s why you should.
Campaigner Charlotte Gage says that the outdoor adverts you see on billboards and bus stops should all be removed. “These ads are in the public space without any consultation about what is shown on them,” she says. “Plus they cause light pollution, and the ads are for things people can’t afford, or don’t need.” Ms […]
TM and VMLY&R shine a light on a Malaysian unsung hero to celebrate Malaysian Independence Day
Malaysian telecommunications company, Telekom Malaysia Berhad (TM) and global marketing agency VMLY&R are reviving an ancient artform to shine a light on one of Malaysia’s unsung heroes, as part of an innovative new Merdeka campaign which launched on 24th August 2022. Part of TM’s #MengukirMalaysia (Crafting Malaysia) initiative to celebrate, elevate and preserve Malaysian culture […]
Voice tech humanisation – Are brands optimised for the future?
How can we spare human effort on petty issues and refocus the effort on more complex and high-value conversations? There has been talk about the newest technological advancement known as voice tech humanisation. This new technology can be of help when dealing with high volume repetitive calls, customers’ emotions as well as multilingual conversations. Some […]
Hunting down Fake, Paid Reviews on social media is India’s current goal
The rules in India will be together to rule out fake or paid reviews for products from cars to smartphones on e-commerce websites and social media, pursuant to the growing consumer outcry. Soon, the government will announce a framework of regulations that will further target people paid to endorse merchandise, Rohit Kumar Singh, the most […]
WOO names Madison World’s Sam Balsara as the first keynote speaker for October APAC Forum
Madison World chairman Sam Balsara has been named as the first keynote speaker for the World Out of home Organization’s first in-person APAC Forum to be held at the Intercontinental hotel, Kuala Lumpur from October 11-13. Madison World is the largest Indian-owned communications company employing more than 1,000 communication experts serving around 500 Advertisers. Madison […]
InvictusBlue wins Silver for “Search Hack for Sale – RM0.60! 104mil% ROI Guaranteed” at APPIES Malaysia 2022
This week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. InvictusBlue grasped Silver award winning title for their campaign with AIA Malaysia under the category Marketing Innovation. Their astounding live presentation managed to give the lineup of judges and audience insights on […]
Momentro wins Silver for “Education Marketing During a Pandemic” at APPIES APAC 2022
This week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. Momentro, Malaysia received a Silver award for their campaign with Melbourne Polytechnic under the category Best in Marketing Innovation. Their creative campaign that was profound and intriguing managed to grasp a spot […]
To us, this is the new “traditional agency” model
By Mark Tungate HeyLet’sGo! is breaking away from the traditional mold of the agency model and instead applying an ‘a la carte’ strategy to their services. We spoke with Tim Cawley, Founder + Chief Creative Officer, on their flexible strategy and hyper-efficiency, plus a visit from everyone’s favorite penny-pinching sea creature, Mr. Krabs. Can you give us […]
KFC Bucket Session Taps Into Experiences To Defy Differences With Commonalities
Over the years, KFC’s very own ‘The Bucket Sessions’ have always displayed Malaysia’s never-ending spirit of togetherness. It would feature individuals coming together, building the bridge between strangers, families and long-lost friends. However, this year, the brand alongside their creative agency NagaDDB Tribal, wanted to put a spin on the idea by tackling the current […]
“Telkomsel Brand Rejuvenation” Campaign wins big at APPIES APAC 2022
VCCP Singapore wins the Gold award for their campaign with Telkomsel under the category of Best in Consumer & Business Services. Their vast knowledge in consumer & business services was portrayed in the live presentation in front of the remarkable line up of judges as well as intrigued the audience with their exciting campaign as […]
