“GRAB CNY Huatever 2021-2022” & “GRAB RAYA 2021 – Bukan Sekadar Pesanan” Campaigns wins Bronze at APPIES Malaysia 2022
Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia 2022 Marketing Campaign Awards by sharing the campaign stories. Fishermen Integrated clinched Bronze in the same category for two different campaigns this year, in doing so becoming one of the agency after InvictusBlue with the most Bronze wins in Malaysia. Two of the […]
OPPO showcases “Inspiration Ahead” through inspiring documentary video series
In the leadup towards its 18th anniversary this month, OPPO has released a series of short documentaries profiling its employees through the OPPO’s Inspiring People series. The series comprises of 4 bite-sized videos of OPPO employees from across the globe, with stories that are steeped in diversity and how the different individuals embody OPPO’s “Inspiration […]
MARKETING Weekender – Issue 344
Read issue 344 now! WEB: http://hams.top/344 PDF: http://hams.top/344s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Ensemble & PETRONAS Original Drama Series Tribute to Malaysia’s Independence & Sport
Ensemble & PETRONAS Original Drama Series Tribute to Malaysia’s Independence & Sport. Ensemble Worldwide, the creative unit of Mediabrands Content Studio (MBCS), the media-fueled creative content practice within the IPG Mediabrands network, has released the fifth episode of 366, the PETRONAS original drama series for the year, Day 243, in celebration of Malaysia’s Independence Day […]
The Rise of First-party Customer Data Insights and the Customer Engagement Platform
First- party customer data is indeed vital for brands around the world to navigate to fully understand the customers they are dealing with as well as work towards their customer’s satisfaction with their brands. Regardless of the existence of third-party cookies by Google, the first-party data is still relevant when it comes to retaining a […]
The remarkable Devika Bulchandani appointed as Global Chief Executive Officer by Ogilvy
Today, Ogilvy announced that Devika Bulchandani has been appointed as Global Chief Executive Officer. By carrying this role, she will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries and spanning its Advertising, Public Relations, Experience, Consulting, and Health units. Furthermore, as she is taking her new role, […]
VaynerMedia creates new EMEA leadership team from within
VaynerMedia announced today management changes across the EMEA region. Daisy Domenghini will be promoted to Managing Director for EMEA having served as Head of Client Partnership since October 2021. VJ Anand, who currently serves as Head of Creative for VaynerMedia APAC, will relocate to London to become Executive Creative Director of EMEA. Both will be […]
MYDIN Mohamed Holdings Berhad wins Silver for “MYDIN Goes Trendin'” at APPIES Malaysia 2022
This week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. MYDIN Mohamed Holdings Berhad awarded Silver for their campaign under the category of Digital & Social. Their creative approach in enhancing their message in regard to Digital & Social matters has left […]
Ensemble Worldwide wins Silver for “Aiken Prebiotic Most Wanted Moisturiser on Social Media” at APPIES Malaysia 2022
This week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories. ensemble worldwide awarded Silver for their campaign with Wipro Unza (Malaysia) Sdn Bhd under the category Digital & Social. Their profound knowledge in terms of Digital & Social matters was portrayed in […]
Unplug, Rest and Reset: Innovative Travel
By Mark Tungate As pandemic restrictions are lifted, many airlines and tourism groups are revamping their marketing strategy to reflect new behavior, ranging from how consumers are planning their trips and to inspiring mindful travel. This has brought on a wealth of creativity in the travel sector, with new imaginative campaigns championing sustainability, diversity and […]
