When advertising faces sustainability, new pathways are made possible
Brands, seen as providing products and services, can be active in sustainable transformation or remain, as many are, part of the problem of over consumption and pollution. After all brands and sustainability have a commonality – they communicate with people through advertising. Thus, we see more and more ads that include sustainability messaging within. But […]
Mindshare Malaysia to handle media for Sime Darby Property
Mindshare Malaysia has been appointed by Sime Darby Property to manage media responsibilities for a period of two years, with the possibility of an additional year. This follows a pitch from multiple agencies. Mindshare’s pitch, according to chief marketing and sales officer Datuk Lai Shu Wei, addressed the business case study in a methodical and […]
Kancils return after two-year hiatus with PETRONAS as a title sponsor
The Association of Accredited Advertising Agents of Malaysia (4As) has announced the resumption of the Kancil Awards, Malaysia’s longest running and most prestigious advertising awards competition, after a two-year hiatus due to the Covid-19 pandemic. The Awards are returning with PETRONAS as the title sponsor, which will now be titled the 2022 PETRONAS Kancil Awards, […]
FINTECH ASSOCIATION OF MALAYSIA Signs MoU with Award Winning Consulta-gency, Ampersand Advisory Sdn Bhd
The FINTECH ASSOCIATION OF MALAYSIA (FAOM) and award winning consultan-gency Ampersand Advisory signed a Memorandum of Understanding (MoU), to mark the beginning of a mutual desire to spur and support Fintech innovation and awareness through the provision of media communications services such as AI, digital marketing, data-driven branding and communication strategies in Malaysia. This MoU […]
Real Girls, Real Stories: Dove’s latest campaign questions society on the beauty card given to young girls
The brand film brings to fore beauty-based judgements that young girls are subjected to by the society in the guise of advice, asks consumers to confront these prejudices and redefine what it means to be beautiful. India’s Beauty Obsession Last year, Dove began a movement provoking the nation to confront how beauty biases are amplified […]
Petronas, and the next big cash client.
This piece was first Published in MARKETING WEEKENDER Issue 346 The ongoing PETRONAS media pitch accepted submissions from invited agencies on Monday. After making a few calls to media agencies whose media acumen is of note, I was surprised to find quite a few of them did not enter the tender process, or were simply […]
The Evolution of Marketing in the Metaverse with Prakash Somosundram, Enjinstarter’s CEO
In general, metaverse is known to be a virtual-reality space that allows users to not only interact with a computer-generated environment but also with other users. Nowadays, marketers have jumped on the bandwagon when it comes to using metaverse to connect with their customers as it is known to be the current fad. In simple […]
Measuring attention to advertisements
The ability of marketers to be able to measure the return on their investment with the use of balanced information and new perspectives on attention measuring can help marketers explore various methodologies and identify what really works best – for their activity and business sales. The Ad Attention Measurement Landscape Report from the Interactive Advertisement […]
Henry says farewell
“There is a time for everything, and a season for every activity under the heavens” – Ecclesiastes 3 Next year which is just a few months away marks my 15th year at Astro and my 60th on this planet. As they say time flies and the timing is right to transition my leadership role. On […]
Astro’s Q2FY23 Patami +13% Y-O-Y to RM98MN
Astro Malaysia Holdings Berhad | Result highlights for the second quarter of the financial year ending 31 January 2023 (Q2FY23) [All comparisons refer to the second quarter of FY22 (Q2FY22) year-on-year (y-o-y) comparison, except as noted]: Revenue at RM921mn Q2FY23 PATAMI +13% y-o-y to RM98mn ARPU at RM97.40 Second interim dividend of 1 sen per […]
