Dentsu Appoints Michael Bass as Chief Trading Officer, Asia Pacific
Dentsu International has announced the appointment of Michael Bass, Chief Trading Officer, Media, Dentsu Asia Pacific. With over 20 years’ experience, Michael’s career is expansive – encompassing a range of senior investment and trading roles across the media sector. Michael spent seven years at IPG Mediabrands as Trading Director of Initiative and thus moved on […]
A decade of not being boring: 100% locally-owned independent ad agency celebrates major milestone
“A decade of not being boring: 100% locally-owned independent ad agency celebrates major milestone” was first published in MARKETING WEEKENDER Issue 338 A disruptive and challenger agency. This was the shared vision of Fishermen Integrated’s founders when they launched their sampan back in the year 2012. The team has come a long way since its […]
Astro kicks off the 2022/23 season of Premier League with Liverpool legend John Barnes
The new 2022/23 season of Premier League promises to be even more exciting with eye-catching pre-season transfers injecting new life and dynamics to the beautiful game. Astro Sport Pack customers can follow all the Premier League action closely and watch all 380 matches live with selected in 4K UHD on Ultra Box. Living up to […]
Snickers maker apologises for advert suggesting Taiwan is a country
Mars Wrigley, makers of the Snickers candy bar, apologised on Friday for a Snickers product launch which Chinese social media users said suggested that Taiwan was a country. Videos and pictures of an event promoting a limited edition Snickers bar that was said to be only available in the “countries” of South Korea, Malaysia, and […]
MARKETING Weekender – Issue 339
Read issue 339 now! WEB: http://hams.top/339 PDF: http://hams.top/339s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Programmatic Out-Of-Home – Promise or Curse?
“Programmatic Out-Of-Home – Promise or Curse?” was first published in MARKETING WEEKENDER Issue 338 By Ron Graham As markets emerge from the constraints of Covid the out of home media sector is rapidly recovering lost ground. The growth numbers are impressive albeit from a diminished base driven by Digital Out-Of-Home (DOOH) which is attracting attention […]
Thailand invites the World to write Their New Chapter in The Amazing New Chapters of Thailand
How do you get people to talk about your country? Well, the Tourism Authority of Thailand might have cracked that code. The latest ad for Tourism Authority of Thailand by BBDO Bangkok does not seem like an ad at all. Instead, a set of cinematic trailers unravel, from adventure, to romance to an action-packed sci-fiction, […]
This entrepreneur empowers Malaysia women, one bra at a time
By Alena Kuzub When Natasha Shazana meets her Instagram followers in real life, some can’t even recall her name. To them she is @brapreneur, the force behind a new bra company, Soko, whose mission is to bring empowerment and comfort to everyday women in Malaysia. To launch the bra business in her home country, Shazana, a […]
What’s next for branded virtual experiences, according to the creatives who build them
By Marianna Nash This piece is part of Future Ready, a Think with Google series that explores the macro trends shaping businesses for years to come. Here, we asked experts across media disciplines to discuss their hopes for and expectations of branded virtual experiences. Over the last two years, just about every kind of brand […]
3 in 4 APAC Marketers Lack Confidence in their Data, Analytics, Insights
To spot sudden, disruptive changes in customer and market behaviour, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK. These data systems need to be agile and adaptable with the ability to acquire real-time, relevant data signals and close the gap between data, insights […]
