Merdeka Expert’s Choice Awards 2022 – Entries open today!
It’s Expert’s Choice Awards time! We’re super stoked to announce the official commencement of submissions for MARKETING Magazine Expert’s Choice Awards 2022, Merdeka TVC edition. Since the inception of our series of Expert’s Choice Awards, we have found that our coverage and polling of the Best CNY TVCs, Best Merdeka TVCs and Best Raya TVCs […]
Johnson’s Baby wants to redefine the concept of a “mother” on Thais “Mother’s Day”
Johnson’s Baby and BBDO Bangkok’s latest campaign for Thailand’s Mother’s Day on 12th of August, aims to reinvent the concept of a “Mother” and stir up global debate. When you search on Google for “definition of a mother”, what do you find? A mother is a female parent. Someone who has a child. A homemaker. […]
Ecommerce sales in Southeast Asia projected to grow 18% in 2022, reaching US $38.2 billion: Ascential Digital Commerce Whitepaper
This mass switch to online commerce has ushered in a new shopper-brand and shopper-retailer relationship – Retail 5.0. Online shoppers in Indonesia, the region’s largest online commerce market, are expected to spend $9 billion in 2022, up from $1.7 billion in 2016. By 2026, ecommerce will be worth $17.4 billion in Indonesia. Ecommerce in the […]
Wunderman Thompson reveals what’s driving the next wave of inclusion for brands
Wunderman Thompson launches ‘Inclusion’s Next Wave’, a global trends report outlining the driving forces behind the next wave of inclusion. The report reveals the powerful role brands can play by putting inclusion at the heart of their business, in storytelling, design and in the workplace, creating authenticity and reflecting life as it is lived. Through […]
Memeology 101
“Memeology 101 ” was first published in MARKETING WEEKENDER Issue 339 By Adonymous Using memes for marketing isn’t something new. But a lot of brands don’t use them, who knows what they’re thinking. In a world driven by social media and memes, I guess many people still haven’t grasped the full potential of memes yet. […]
Cycle & Carriage selects Antsomi CDP 365 to empower its Omnichannel Marketing
With the company’s commitment to delivering exceptional journeys, Cycle & Carriage has selected Antsomi CDP 365 as its customer data platform (CDP) to empower its omnichannel customer experience. Antsomi CDP 365 is built by Antsomi, a regional marketing technology company with clients in Malaysia, Singapore, Thailand, Vietnam and the Philippines. The Software-as-a-Service (SaaS) solution helps […]
New strategies for the use of digital influencers.
As one of the pioneers to work with influence marketing, Brazilian Tiago Ribeiro, also known as Tito, says that with Web 3.0 the strategies of amplification and earned media linked to data-driven in the narrative of projects using digital influencers should be rethought, aiming at becoming relevant within communities. Tito worked with brands like McDonald’s, […]
A new networking series celebrates women in advertising and beyond: She Speaks Power, a Naga DDB Tribal initiative
Naga DDB Tribal recently launched a new female-only networking platform, She Speaks Power. The first event included attendees from different industries and backgrounds from recruitment to fashion to tech, who were invited to share their experiences as not only women but mothers, entrepreneurs and future leaders. The She Speaks Power series aims to create a […]
3 in 4 APAC Marketers Lack Confidence in their Data, Analytics, Insights
To spot sudden, disruptive changes in customer and market behaviour, modern marketers need high- velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK. These data systems need to be agile and adaptable with the ability to acquire real-time, relevant data signals and close the gap between data, […]
Time to RESET-RECHARGE-RECONNECT
“Time to RESET-RECHARGE-RECONNECT” was first published in MARKETING WEEKENDER Issue 339 By Raihan Hadi Did another year go by in a snap? Seems like ages though. The pandemic has clearly left a lot of us in a bad shape, dents and scratches here and there. But through it all, our media industry, even through the […]
