MARKETING Weekender – Issue 341
Read issue 341 now! WEB: http://hams.top/341 PDF: http://hams.top/341s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Heard Of The “Cedok-Cedok” Trend? Here’s How It Plays A Role In Online Fraud
The popularity of “cedok-cedok” sales, which are particularly common and popular among merchants on the video-sharing platform TikTok, may give way to an upsurge in online fraud cases. In keeping with the viral fad, vendors randomly scoop goods from an assortment of random items, for example candies, trinkets and cosmetics products, and sell them to […]
Instagram Remains Key Channel for Singapore’s Public Sector – Delivers Highest Engagement Rate – Emplifi Reports
Emplifi, the leading unified customer experience platform, has released its “Singapore Government Social Media H1 2022” report. The report highlights how 30 statutory boards and 16 ministries are leveraging leading social media channels (Facebook, Twitter, Instagram, and YouTube) to communicate and engage with Singapore residents on a wide array of topics, including COVID-19, vaccination, the […]
Dentsu International Thailand continues to rank top according to latest Recma Media Agency Report
Dentsu International Thailand has once again demonstrated its market dominance by ranking #1 in RECMA’s latest Media Agency ranking. Dentsu International Thailand is home to Thailand’s largest international media agencies; Carat, dentsu X and iProspect which collectively reported 33.4% industry share in RECMA’s latest report. Carat, known for delivering the most effective brand, media and […]
GroupM appoints Senior Leadership in APAC to consolidate the world’s largest performance organisationn
GroupM, WPP’s media investment group, today unveiled a roster of C-suite appointments in Asia Pacific who will lead the regional transformation of GroupM Nexus – the world’s largest global performance organisation that unites the network’s performance talent and technologies into one single outfit. GROUPM NEXUS APAC LEADERSHIP APPOINTMENTS Arshan Saha, CEO of GroupM Nexus APAC […]
Danone Establishing Strong Commitment in Employer Brand in the India – Southeast Asia Region
Danone India – Southeast Asia (ISEA) has been awarded in 7 categories and across 4 countries, in the Asia’s Best Employer Brand Awards Ceremony which was held recently at the Pan Pacific Hotel, Singapore. Organised by the Employer Branding Institute, World HRD Congress and Star of the Industry Group, the awards recognise organisations in Asia […]
The Role of Data Science and Analytics in Businesses today
We live in a world where huge amounts of data is constantly being generated. Organisations need to embrace the data tsunami or risk being made irrelevant. With the advent of IR4.0, organisations need to leverage their data to drive business value and organisational effectiveness. Due to advances in technology, the use of data science is […]
Programmatic DOOH Steps into the Mainstream
Consumer attention is fleeting. Meanwhile, screen time has been on the rise. In 2020, Malaysians spent an average of 7 hours and 57 minutes online according to Hootsuite. This screen-time is spread across multiple channels and platforms. It is becoming increasingly difficult for brands to stand out as the content essentially interrupts the digital content […]
BBDO China stars as mentors in Tencent’s latest reality show “Next Promotion”
In a new career reality show on the advertising industry by Tencent Video, BBDO China stars as the panel of mentors and as the only advertising agency to do so. The show will premiere today. Sweat, drama, creativity and a competitive thrill, yes the show has it all. So, when Tencent reached out to BBDO China if they […]
LaLiga Santander ready to kick-off for the 2022/23 season
The 2022/23 LaLiga Santander season is all set to kick-off with some of the biggest stars in world football and a host of impressive new signings showcasing Europe’s most competitive major league from top to bottom in stadiums across Spain and screens all around the world. This LaLiga Santander season is without doubt one of […]
