APPIES APAC 2022 Gold winners
We present to you the winners of APPIES APAC year 2022 One of the gold winners is Invictus Blue, Malaysia that won 2 gold trophies for 2 different clients namely AIA Malaysia and F&N Beverages Marketing Sdn Bhd. As for the campaign for AIA Malaysia it is known as AIA Knows when you are sleeping, […]
APPIES Malaysia 2022 Gold winners
Now, we present to you the winners of our very own APPIES Malaysia for the year 2022 Leo Burnett managed to grasp the winning gold trophies twice for Watson’s Personal Care Stores Sdn Bhd. Their winning campaign was the gaya raya luar biasa campaign that was released in conjunction to the raya celebration. The categories […]
BBDO Singapore Launches Kopiko Branded Content in US & Hispanic Markets
New ad campaign from BBDO Singapore and Mayora targets midday drowsiness with Kopiko, the world’s number one coffee in your pocket. If you’re feeling sleepy and need an instant solution to perk you up, Kopiko is often the name that comes to mind. Originally produced by coffee experts, Mayora from Indonesia, Kopiko – made from […]
Merdeka Expert’s Choice award 2022- Only 7 more days left to submit entries!
There’s just a week left to submit your entries for the Merdeka Expert’s Choice Award, brought to you exclusively by MARKETING Magazine. The Expert’s Choice Awards – Merdeka TVC Edition, being one of the biggest nationwide festival of creativity, presents creative geniuses in the country with the perfect opportunity of becoming one of the TOP […]
FCB SHOUT & RHB Bank paints a picture of unity to commemorate Malaysia’s national celebrations
RHB had recently launched its national day film titled Teguh Bersama (Stronger Together). Created by FCB SHOUT, the film dissects the underlying tensions that commonly plague the nation’s social fabric, while bringing to light the one thing that remains a constant in keeping Malaysians united and harmonious – our shared love for the country. ‘Teguh […]
Taylor’s new Merdeka short film embodies the spirit of Malaysian unity
Education is an essential part of a nation’s progress. But not every child has equal access to it. According to research commissioned by the United Nations Children’s Fund (UNICEF) in 2017, 1.77 million (19%) children in Malaysia are estimated to be living in relative poverty, and a far larger proportion are at risk of falling […]
Football, Father Christmas and inflation: getting festive advertising right in 2022
The festive season is going to be uniquely challenging for advertisers this year with the added ingredient of the men’s football World Cup and some tough economic headwinds. Christmas is always a febrile and competitive time, with many businesses relying on the Golden Quarter to deliver their biggest sales numbers. Over £8 billion1 is expected […]
REV Media Group appointed as Strategic Partner for Digital Platform MyMall
A memorandum of understanding has been signed between REV Media Group (RMG) and MyMall through SME Bank, creating synergy in efforts to help Small and Medium Enterprise (SME) entrepreneurs in Malaysia. RMG has been appointed by the Ministry of Entrepreneur Development and Cooperatives (MEDAC) as a strategic partner for this MyMall initiative. The exchange of […]
BMW China continues partnership with Interone as its digital creative agency
The BMW Group China has once again selected Interone China to manage its Digital Creative Business. Following an impressive 17-year relationship the two recently decided to renew their vows. The BMW Group China selected Interone China to continue as their digital creative agency after a competitive round of pitching against five other agencies. Under the new contract, Interone will […]
KLEAN, Adwork form partnership to promote sustainable advertising tailored exclusively towards ESG
Technology-based recycling company JANZ Technologies Sdn Bhd via its flagship brand KLEAN and Adwork formed a partnership on the 10th of August, 2022, to promote sustainable advertising that is tailored exclusively towards meeting the requirements Environmental, Social and Governance (“ESG”). Under the arrangement, Adwork’s clients who are seeking for sustainable initiatives that cater towards ESG […]
