Made In Future
By Tony Savarimuthu Mike Tyson, when asked by a reporter whether he was worried about Evander Holyfield’s fight plan, answered: “Everyone has a plan until they get punched in the mouth.” Evander could not have foreseen his ear being bitten off by Iron Mike. I loved this quote which Prashant uses aptly to describe the […]
Tiger Beer Turns Iconic Labels into Symbols of Courage
Being Asians, our courage to push forward is often held back by the fear of failure and judgment. Tiger Beer is no different. Before 1932, it was widely believed that you couldn’t brew beer in the Asian heat – beers at the time were of European origin. Yet Tiger defied the odds to create a […]
Campaigning with Pride
By Mark Tungate June is Pride Month and celebrations are taking place around the world – even in countries where discrimination against the LGBTQ+ community is rife. Let’s look at some campaigns full of Pride. To start things off, here’s a terrific film from the French agency Babel. The song is in French too, but […]
VMLY&R COMMERCE Malaysia ramps up with two senior new hires
Pictured left to right: Voon Tai, Head of Commerce Strategy and Victoria Chu, Head of Client Engagement Global marketing agency VMLY&R continues to strengthen its commerce practice in the region with two new senior hires to solidify its end-to-end capabilities. Effective June 2022, Voon Tai has been appointed as Head of Commerce Strategy, and from […]
Bonsey Jaden and Cue Group partnership introduce a Data-Driven Solution to transform the retail game
Following the announcement of the partnership last year, Bonsey Jaden and CUE Group are introducing innovative, data-driven technology primed for the retail industry that delivers a deeper understanding of consumer practices with real-time analytics, at all levels of operations and marketing. RetailX, developed by CUE Group, is one of the latest solutions to be included […]
No Fruit should be Forbidden: Dole Sunshine Company urges His Holiness to redeem the Apple
The calamity of original sin – and the apple’s role in it – is undeniably the most catastrophic PR disaster fruit has ever faced. On the 1st of July, 2022, in honor of International Fruit Day, the Dole Sunshine Company (DSC) issued an open letter to His Holiness, Pope Francis, via La Repubblica, seeking absolution […]
Transforming Marketing with AI
by Dr. Sarabjit Kaur and Dr. Kimberley Khoo Kim Leng By 2029, the market size of artificial intelligence (AI) is predicted to reach USD 1,394.30 billion (Fortune Business Insights, 2021). A recent survey conducted by NewVantage Partners (2022) indicates that 9 out of 10 leading organisations have ongoing investments in AI applications. Examples of AI […]
APPIES Asia Pacific 2022 is now ready!
July 16th 09:00 AM Welcome Speech by APPIES Asia Pacific President, Prof. Harmandar Singh July 16th09:30 AM – 12:30 PM Room Campaign / Category / Brand A Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Vr Becomes A Global FirstShiseidoBest In Adtech/Martech B Safe Space : Listen To Your WallsNippon […]
“I choose partners who get it, are responsive and fast”: Khaled AlShehhi, UAE
By Mark Tungate Promoting the Emirates as a brand is just part of Khaled AlShehhi’s role as executive director of marketing and communications at the UAE Government Media Office. He took time out to tell us how he works with the region’s best agencies to develop award-winning campaigns. How would you describe in a nutshell […]
APPIES Malaysia 2022 is now ready!
Two enriching days for delegates at the Eastin Hotel next Wednesday and Thursday. 81 campaigns, 30 CMOs, 125 presentations. HRDF-Claimable. Book your seats early or contact Ruby Download the Schedule July 13th – Day 1 8:00 AM Delegates Registration 9:00 AM Welcome Speech by APPIES Malaysia President, Prof. Harmandar Singh 9:10 AM Launching by APPIES […]
