R3 Expands with Four Former Clients, Agency Leader
R3, the independent global marketing consultancy, has expanded its senior leadership across the company’s US, EMEA and APAC offices with four hires from clients and agency. Former SVP of Media and Sponsorships at Mastercard, Ben Jankowski, joins R3’s media practice in New York with an extensive career that spans North America, Asia Pacific, and […]
KFC Malaysia appoints VMLY&R as brand agency, reappoints Naga DDB Tribal as core agency and Reprise Digital as social media agency
KFC Malaysia has been embarking on a brand transformation journey in line with the changing consumer behavior. Understanding customers’ needs, lifestyles, and aspirations are vital and KFC is committed to continuously strengthening its relationships with the customers and investing further in building brand love. The brand has an evolving communications strategy in which 3 agencies […]
Jasmine Lee to leave U Mobile
Jasmine Lee is resigning from her position as the Chief Digital Officer U Mobile, effective end of September 2022. Jasmine, who spent nearly a decade at U Mobile, joined the company in 2013 as the Chief Marketing Officer before transitioning as the Chief Digital Officer during November 2021. Until a replacement takes up the mantle, […]
Ensemble Worldwide teases Malaysians in a Peninsula-Wide unboxing event in advance of myTukar’s rebranding
Ensemble Worldwide, the content agency within the Mediabrands network, has unveiled a relaunch of myTukar’s brand identity to reflect its strengthened branding and capabilities as part of the regional CARRO network. Ahead of myTukar’s revelation about its rebranding, the #BetterTukar campaign featured giant orange boxes with QR codes placed in various locations across the country. […]
Refugees in a Reopened World – latest study by Ipsos
Ipsos has just released the following data from their study on “Refugees in a Reopened World”. As the world’s opening up, the perception that refugees should be completely shut out has receded, both in Malaysia and globally. Accepting refugees remains a contentious issue in the post pandemic world. The prevailing sentiment in most countries is […]
12 out of 2,000 women vie for top prize in MAGGI’s reality show
MAGGI is returning with its six-episode reality show, Resipi Berani MAGGI Season 2. From a pool of 2,000 women, 12 mentees made the cut to take on a series of culinary and entrepreneurial challenges for the grand champion title. Set to surprise and excite, the Resipi Berani MAGGI Season 2 will showcase the endeavours of […]
This commercial doesn’t understand you at all
BBDO Bangkok has created an ad within an ad that perfectly captures the frustration teens have that no one gets them. Colourful cool street style, slang, and rap music, what more could teens want? Well, apparently, as a teen, you might not want either. In spite of hours of research and profile-building, advertising and brand marketers aren’t always […]
#DigiSnapShot to connect Malaysians with local street art
Digi Telecommunications Sdn Bhd (Digi) today introduced #DigiSnapshot, an initiative inspired by the creative skills and imagination of Malaysian artists in creating local street artwork. The #DigiSnapShot campaign began as a way to celebrate the nation’s blooming mural art scene by initiating an online platform for Malaysians to share street art found around Malaysia. It […]
Malaysia will be the destination of the next International Advertising Association World Congress
Malaysia will be the destination of the next International Advertising Association World Congress, marking the first occasion the event is held in Southeast Asia. Scheduled to take place from 06 to 08 March 2024 in the host city of Penang, the event is jointly co-hosted by IAA Malaysia, Penang State EXCO Office for Tourism and […]
Pepsi’s new campaign captures the messiness and authenticity of Gen-Zers
Quirky food experiments, spilled soda everywhere, ugly crying with spicy meals, being the only single person at a gathering… These aren’t typical moments you’ll find in the usual glossy beverage commercials, but they happen in real life. That’s why you’ll see them in Pepsi’s new APAC wide campaign, ‘This is a Pepsi Home’. Based on […]
