Meru Utama (VGI Airports) extends ads procurement deal with MAHB
Meru Utama (VGI Airports) Sdn Bhd today announced it has renewed a contract with Malaysia Airports Holdings Bhd (MAHB) to bring in advertising for the airport operator amid a resurgence in the country’s air traffic. Meru Utama (VGI Airports) director Aznur Azizuddin said the company aimed to generate more non-aeronautical revenue for MAHB’s network of […]
Ideal Systems build new TV Studio for SUKE TV home shopping channel in Malaysia
Ideal Systems have just announced that it has designed and built a new TV studio in Kuala Lumpur for SUKE TV. Launched in April 2022, SUKE TV is a Free-To-Air home shopping and general entertainment channel in Kuala Lumpur, Malaysia. The new channel airs 24 hours, 7 days a week on MYTV, the Malaysian national […]
Broadsign Extends Programmatic Ecosystem with Broadsign Reach Header Bidder
Broadsign, the leading out-of-home (OOH) advertising platform, today released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third- party supply-side-platforms (SSPs). Rather than the current practice of reserving a one-to-one slot for each SSP partner, the solution enables a one-to-many approach […]
Gary Tay joins YM Global Technologies to bolster its Asian expansion
YM Global Technologies, an IT outsourcing and services company, is adding Malaysia as its fifth and latest destination to its expanding Asian reach following the establishment of offices in India, Sri Lanka, and the Philippines. The company, founded in 2016, is headquartered in Singapore. “Malaysia is one of our key driver markets and a growth […]
Datuk Lai Shu Wei answers some tough questions at The APPIES Marketing Festival
Datuk Lai Shu Wei, Chief Marketing & Sales Officer, Sime Darby Property Berhad was a panelist at The APPIES Malaysia 2022 Marketing Festival that was just completed on the 14th of July 2022. It was a lively session with much insights from industry leaders and questions from the floor. For those who missed the session, […]
Nuffnang Lab on how to succeed with hair care influencer marketing campaigns
The hair care market in Malaysia is a very competitive and aggressive one, driven by the huge variety of brands, with each one offering its own unique selling propositions. In a survey conducted by Nuffnang Lab, which conducts brand and communication strategy research for Nuffnang Malaysia and its clients, the country’s premier influencer marketing specialist, […]
Darlie Malaysia’s #SemangatTogether feeds the Malaysian spirit with meals of hope and love
In April 2022, Darlie Malaysia – together with its creative agency, FCB SHOUT – kick-started #SemangatTogether, the brand’s ambitious year-long project, with Semangat Hari Raya, a musically driven piece that displays the spirit of Malaysians in conjunction with the Hari Raya celebrations. Then, in May 2022, Darlie introduced The Art of Semangat, the second part […]
Pitch Perfect: A startups guide to excel in dynamic pitching
By Raihan Hadi Have you been wondering how to pitch your big idea successfully when the next golden opportunity comes knocking at your door? You’ve probably done it before without any fruition, and that can happen for so many reasons. I bet one of those reasons might have been the fact that you weren’t aware […]
IAA Malaysia to host Future Leaders Series webinar
On 19 July 2022, Episode Two in the IAA Malaysia ‘IAA Brands Matter: Future Leaders Series’ goes ‘live’, once again with UiTM as partner, to coincide with the 50th Anniversary celebration of UiTM Faculty of Communications and Media Studies. ‘IAA Brands Matter: Future Leaders Series’ is a webinar series on the initiative of IAA Malaysia […]
Sim Leisure powers ahead with senior appointments
In recent times, homegrown Malaysian themed attraction and leisure specialist, Sim Leisure Group Ltd has truly made its mark in the international arena. The Group made history by becoming the first Asian attraction brand to be exported internationally with notable ongoing projects in Oman, Qatar, Saudi Arabia, Sri Lanka and China, with aspirations to become […]
