MARKETING Weekender – Issue 338
Read issue 338 now! WEB: http://hams.top/338 PDF: http://hams.top/338s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
Meta’s watershed Q2 spells bad news for its ad business
By Daniel Konstantinovic Meta’s watershed Q2 results spell trouble for the social media giant’s future. The company posted its first ever year-over-year revenue decline this quarter, and its business faces existential challenges on every front. Second-quarter revenues totaled $28.15 billion, down from $29.07 billion in 2021. Net income was $6.68 billion, a 36% decrease from last year. Despite forecasts […]
A Collective of Specialists: How IDEAKLUB is Transforming the Agency Model
In Picture (from left to right): Dinesh, Yasmeen, Guna, Syed Ahmad, Fendy, Syamimi and Syed Fero. Think of an advertising agency and a generic image comes to mind: an office with rows of well-dressed Suits, a wacky creative department, and traffic, shuttling back and forth to ensure the work gets done to a (hopefully) high […]
Digital inspiration from Cannes
By Mark Tungate As a source of inspiration Cannes is almost too rich – it can take weeks to absorb and unpack everything you saw and heard. The sheer volume of award-winning work is overwhelming. Nevertheless, we decided to round up a handful of digital pieces that appealed directly to us. Not necessarily all Gold […]
Malaysia Comscore Digital Rankings, June 2022
Ranking Property Total Unique Visitors (000) % Reach 1 Google Sites 17,653 89.3% 2 Facebook 16,075 81.3% 3 Rev Media Group 13,307 67.3% 4 Shopee Pte Ltd 11,840 59.9% 5 Microsoft Sites 11,187 56.6% 6 Astro Group 10,692 54.1% 7 Bytedance Inc. 10,356 52.4% 8 TELEGRAM.ORG 9,170 46.4% 9 Lazada Sites 8,613 43.6% 10 NACSA.GOV.MY […]
BBDO Guerrero’s dissolving bottle strikes again at the recent Design Week Awards and New York Festivals Advertising Awards
BBDO Guerrero continues to collect industry accolades, with the recent event of the UK Design Awards and New York Festivals Advertising Awards 2022 for its reimagining of shampoo packaging with their “The Dissolving Bottle” campaign. Since its launch, the work has collected a total of 28 awards from several shows, including a Gold at AdFest earlier […]
Dynamic Creatives: A Game Changer In DOOH Advertising?
“Dynamic Creatives; A Game Changer In DOOH Advertising?” was first published in MARKETING WEEKENDER Issue 337 When it comes to brand building online, it’s all about the packaging. Brands want to tell a story that will be relevant and resonate with their clients. Packaged in the most humanly possible way. With dynamic creatives, the same […]
Guinness and Ogilvy Malaysia tantalize taste buds with “It’s a Matter of Taste” campaign
Guinness and Ogilvy Malaysia have launched the Credentials Campaign – “It’s a Matter of Taste” to highlight the beer’s quality ingredients, brewing process and unique taste, which serves as inspiration for building a world where good taste can permeate everything from occasions to conversations. After winning a competitive 4-way pitch, Ogilvy Malaysia were tasked to […]
How to grow your brands when purchasing power is shrinking
By Ipsos Strategy3 To say inflation is a hot topic for every business is an understatement. At a rate of 9.1%, where the CPI spiked 1.3% in just one month from May to June, inflation continues to reduce purchasing power across the US. It is the number one concern for over 60% of Americans, taking […]
DENTSU CREATIVE appoints Cheuk Chiang as CEO, DENTSU CREATIVE Asia Pacific
DENTSU CREATIVE has announced the appointment of Cheuk Chiang as CEO, DENTSU CREATIVE Asia Pacific today. His appointment comes at a time when Dentsu International is heavily investing in its creative reputation and accelerating its creative footprint to be a future-ready creative partner for the world’s biggest brands. At Cannes Lions Festival of Creativity in […]
