Former Lazada CEO launches TikTok Shop solution in Malaysia
Momentum Commerce, a global eCommerce enabler, is now an authorised TikTok shop partner in Malaysia, helping Malaysian brands take advantage of the app’s astronomical user growth. Momentum Commerce Chief Executive Officer Hans-Peter Ressel said, “The uniqueness of the TikTok Shop feature is its Shoppertainment offering that houses the full customer journey within the app. The […]
Power Up Your Presentations with Joe Najib!
Joe Najib is back with his popular workshop on how to create the best PowerPoint Presentations, exclusively with MARKETING Magazine! Happening at the Eastin Hotel on the 30th of June, 2022, from 8:30am to 5:30pm, this workshop is perfect for those who want to learn how to use PowerPoint to its full potential. A great […]
Nuffnang and influencers continue delivering captivating marketing campaigns
With more than 15,000 influencers, key opinion leaders, celebrities, and content creators who collectively reach over 20 million engaged social media followers throughout Malaysia and Southeast Asia, it’s little wonder that the Netccentric-Nuffnang Group is today synonymous with being ‘Asia’s Pioneering Digital Ecosystem’. The Group today has one of the largest social media influencer communities […]
Broadsign expands Programmatic DOOH portfolio in the U.S. and Australia
Out-of-home (OOH) ad tech leader Broadsign today announced Broadsign Ads – formerly known as Campsite, a Canadian programmatic digital-out-of-home (pDOOH) DSP acquired by Broadsign in 2019 – with extended market reach in the U.S. and Australia. The pDOOH-specialty demand side platform (DSP) helps agencies and brands plan and execute impactful DOOH campaigns with a streamlined […]
How to win at APPIES Marketing Awards
One on One with APPIES Malaysia 2022 Head of Jury, Chief Marketing Officer of Manulife Insurance Berhad Adam Wee. Listen to Adam and APPIES Malaysia President Harmandar Singh go through the paces for victory at APPIES Malaysia. Closing Date for submissions: June 17, 2022. Enter here https://appies.awardsengine.com
Embracing the Era of Addressable TV: Inside the seismic shift to audience-based video advertising
“Embracing the Era of Addressable TV: Inside the seismic shift to audience-based video advertising” was first published in MARKETING WEEKENDER Issue 322 By Raihan Hadi & Jamie West Prologue While we are still reeling from the shock (and joy) of finally being able to live in a “cookieless” world, much of the concentration for those […]
Digi offers FREE devices for everyone!
Digi Telecommunications Sdn Bhd (Digi) today launched Juara Internet Familiku, a campaign with limited time offers for every family to enjoy FREE smartphones and tablets alongside great savings across Digi’s range of Prepaid, Postpaid and Fibre products. Starting today until 31 July 2022, all new and existing Digi customers can enjoy these exciting offers which […]
Chevrolet and McCann Shanghai launch cool campaign for the brand new Tracker RS
Chevrolet has launched a campaign for its latest model, Tracker RS, which is positioned as the first ‘small’ SUV for young people in China. In collaboration with creative agency, McCann Shanghai, ten commercials under the tagline “Do Something Cool” will be consecutively released, starting at the end of May. The videos show different scenarios of […]
Astro Originals presents a bolder and gorier spin-off to 2008 box office film ‘Histeria’
Astro Originals presents ‘Histeria The Series’, a premium drama series about the mysterious disturbances a group of students experience as they investigate the strange death of a student 10 years ago. Histeria The Series is a spin-off to the 2008 box office film ‘Histeria’, which stars Liyana Jasymay, Scha Al-Yahya, Yana Samsudin and Ady Putra; […]
Nielsen launches cross media ad measurement in Malaysia
Nielsen is thrilled to announce the launch of cross-media ad measurement in Malaysia with Total Ad Ratings (TAR), to deliver independent and actionable reporting for deduplicated audience reach across TV and digital platforms (computer, mobile and tablet). Total Ad Ratings couples comprehensive Digital Ad Ratings data with trusted Nielsen TV Ratings data to deliver reporting of deduplicated […]
