Sustainable Brands KL ‘22 to focus on building back better
The highly anticipated Sustainable Brands Kuala Lumpur Conference 2022 (SB’22KL) will be held this June 21 and 22, drawing top sustainability experts who will share their experience, amid renewed global interests in the subject. The theme for this year’s Conference is “Build Back Better – Learning from our past in designing a more sustainable future”. […]
The Content Forum unveils Content Code 2022
The Content Forum has announced the successful registration of the Content Code 2022, which is aimed at fostering a robust content landscape in Malaysia where freedom of expression and responsibility can seamlessly coexist. First established in 2004, the Content Code is a set of guidelines outlining best practices and ethical standards for the creation and […]
GroupM releases Global Mid-Year Ad Forecast
The world’s largest media investment company, GroupM, has released their Global Mid-Year Forecast that shows significant growth in advertising revenue despite fears of an impending recession and ongoing geopolitical situations around the world. The forecast, titled “This Year, Next Year” is authored by GroupM’s President of Business Intelligence Brian Wieser, and the Global Director of […]
Sold out, and now into its second print run!
“Sold out, and now into its second print run!” was the Editor’s Note for MARKETING WEEKENDER Issue 333 By Prof. Harmandar Singh I decided to become a “roadie” for Prashant Kumar’s recent book tour in India. The book is now currently ranked #1 on Amazon India and similarly under the Marketing and the Communication & […]
Disrupting The Food Service Sector
BY THE HAMMER Malaysians speak of “makan” evocatively and to many of us, it is synonymous with abundant food, and food in Malaysia strongly signifies life, love, and lavishness. The word makan is often used as a greeting instead of a verb. Malaysia’s makan culture is indeed a gift for the world to enjoy. And […]
FINAL CALL to submit entries for APPIES Malaysia 2022
The deadline to submit your entries for APPIES Malaysia 2022 is just 4 days away, and this is the FINAL CALL for you to register and submit your entries to participate in the most prestigious marketing campaign awards of Malaysia. Join the festivities so you don’t miss your chance to: • Present in person your […]
‘A Mass Invasion of Privacy’ but No Penalties for Tim Hortons
By Ian Austen One way to figure out how deeply Tim Hortons is woven into Canada’s fabric is a cross-border comparison. If McDonald’s, perhaps its closest analogue in the United States, wanted to have the same per capita reach in that market as Tim Hortons boasts in Canada, it would have to roughly triple its […]
Siti Hajar Rizlan joins Takaful Malaysia as CMO
Award-winning Marketing Trailblazer Siti Hajar Rizlan has recently been appointed by Takaful Malaysia as CMO. Siti Hajar now reports to the company’s Group CEO Nor Azman Zainal. Prior to joining Takaful Malaysia, Siti Hajar was the Head of Brand Marketing at Etiqa Insurance and Takaful. With 21 years of experience of working in major marketing […]
NSTP announces appointment of new Group Editor for BH
The New Straits Times Press (Malaysia) Berhad (NSTP) is pleased to announce the appointment of Datuk Ahmad Zaini Kamaruzzaman as the Group Editor of Berita Harian (BH) effective 1 June 2022, replacing Dato’ Saidon Idris who retired recently. Datuk Ahmad Zaini Kamaruzzaman, 58, started his career as a journalist with the Malaysia News Agency BERNAMA […]
Exclusive: McDonald’s In Russia Unveils Replaced Logo Resembling Burger & Fries
You heard it from here first. DesignTAXI got a tip-off that McDonald’s in Russia has rebranded, ahead of a grand reopening slated for this month. The overhaul was confirmed by Russian publications TASS and The Moscow Times, both of which cited state media. The yet-to-be-named successor vaguely pays homage to its roots with an ‘M’ monogram as its branding, though it’s not the […]
