Sabweh gets featured in 3D billboard at Pavilion KL
Sabweh, Subway Malaysia’s first-ever locally inspired mascot is now featured in a unique activation at the Pavilion Kuala Lumpur 3D billboard. Sabweh is the creation of Malaysian artist Ernest Ng, and he debuted across Malaysia with limited-edition Raya packets during the Hari Raya festive season. Flaunting his “Malaysian spirit” along with a Tuna sub and […]
Woon Hoh leaves Hakuhodo
Woon Hoh has stepped down from his role as Regional Chief Creative Officer of Hakuhodo after 17 years. Woon joined Hakuhodo in Indonesia early in his career, eventually becoming in-charge of overseeing the agency’s ASEAN markets including Singapore, Indonesia, Malaysia, and Thailand. Known for devoting his time to young talent, along with nurturing and building […]
Advertising market keeps growing through economic uncertainty
Media owners advertising revenues in Malaysia are increasing this year to reach MYR 6.1bn ($1.5bn). The economy will grow by +5.6% on a real GDP basis, following 2021’s +3.1% growth. While this is lower than prior expectations, brands spent anyway, especially on digital advertising formats. With 84% of the population now fully vaccinated, consumer behavior […]
Graft: Telco CEO remanded
A telecommunication network chief executive officer (CEO) has been remanded for four days from Tuesday (June 14) to assist investigations over a bribe amounting to more than RM200,000. The remand order on the 43-year-old man was issued by Magistrate Mohamad Redza Azhar Rezali under Section 16 (a) (A) of the Malaysian Anti-Corruption Commission (MACC) Act 2009. The […]
World’s Best Ads of All Time: top 100 TV and video commercials revealed
By John McCarthy We asked for your favorite ads of all time and you nominated in your droves. Then we got the world’s leading creative directors to rank them. Now we can reveal the top 100 TV and video ads of all time. Introducing the World’s Best Ads. Honda’s classic ’Cog’ commercial has been crowned the best […]
Cadbury Dairy Milk Chocolate melts hearts with new TVC
Cadbury, together with creative agency Ogilvy, has launched a new TVC for Cadbury Dairy Milk Chocolate, reinforcing the brand’s ethos of generosity, to consumers and markets in Southeast Asia. The Cadbury’s brand platform of “goodness in everyone” has been consistently driving growth for the brand in Southeast Asia. The latest TVC was developed with the […]
Rajawali Media Leverages Broadsign Platform to Drive New DOOH Growth Across Indonesia
OOH media operator Rajawali Media and digital-out-of-home (DOOH) marketing technology developer Broadsign today announced a collaboration to boost international advertiser access to DOOH inventory in Indonesia. Rajawali has on-boarded its most desirable roadside screens to the Broadsign platform, which is integrated with more than 30 demand-side-platforms (DSP).The company will also harness the platform and its […]
Cartology Advances Retail Media Network with Broadsign
Cartology, one of Australia’s leading retail media businesses, powered by Woolworths Group, and out-of-home (OOH) ad tech leader Broadsign today announced a new partnership designed to enhance Cartology’s retail media network (RMN). The collaboration makes it easy for Cartology to schedule, manage, and deliver compelling content and advertisements across retail media displays located in over […]
Astro Pioneers Innovative Addressable TV Advertising
Malaysia’s leading content and entertainment company, Astro Malaysia Holdings Bhd (“Astro”) is leading the way in innovative TV Advertising with its new Addressable Advertising service, the first in Southeast Asia. Ushering in digital-style targeting on TV by leveraging Astro’s first-party data, advertisers and brands will be able to showcase different advertisements to different households who […]
Luno Malaysia Appoints Publicis Media to Amplify its Nationwide Financial Literacy Campaign
Luno Malaysia has appointed Publicis Media as its media agency partner to manage all media strategy, planning and buying for Luno in Malaysia. The appointment was made following a competitive pitch between various agencies in Malaysia. Aaron Tang, Country Manager of Luno Malaysia shared, “Throughout the pitch process, Publicis Media demonstrated a strong knowledge of […]
