FCB SHOUT strengthens Brand Management team
Following a successful 2021 that saw FCB SHOUT win over 15 new clients and bag over 50 awards – including the Dragons of Asia’s Agency of the Year and Campaign Asia’s Malaysian Creative Agency of the Year titles – the agency has aggressively bolstered its brand management team with five new senior hires. “The growth […]
eShoplive Asia sees massive leap in performance thanks to Nuffnang Live
Livestreaming e-commerce platform eShoplive Asia has experienced an increase in its closing efficiency and business development as a result of its strategic partnership with Nuffnang Live, a subsidiary of ASX-listed Netccentric Limited. “Technology is key to scaling your business and reducing hassle for both the business and customers alike,” says Jorvy Tan, founder and CEO […]
Amy Gan promoted to VP of Marketing at Etika
Etika Group of Companies (“Etika”), one of the region’s most prominent Halal beverage companies, announced the appointment of Amy Gan as Vice President of Marketing starting the 1st of June 2022, as the organisation seeks to boost its effort to further explore and strengthen their digitalisation strategy for the fast-moving consumer goods (FMCG) industry. In […]
M&C Saatchi bolsters senior management team with new MD hire
Nisha Devina Roy, former GrowthOps Regional Head of Integrated Strategy and Content will now helm the newly created role of Managing Director at M&C Saatchi KL. This appointment comes on the heels of Yew Pong Hor’s announcement as Executive Creative Director. The addition of these senior leaders continues M&C Saatchi’s momentum, as it aims to […]
Trust in media plummeting worldwide as people avoid news
Nearly two out of five people polled in an annual Reuters study reported sometimes or often avoiding consuming news, according to the survey, which was conducted by the media behemoth across 46 countries earlier this year and published on Tuesday. Fully 38% of respondents said they were avoiding news coverage of certain topics, such as […]
Are These Garbage Cans in Sweden Making ‘Sexy Moaning Sounds’?
A couple of garbage cans in the Swedish city of Malmö are indulging in dirty talk via audio of sexy moans and statements that play each time someone opens them to toss trash in. This is part of a real initiative by the city roads department to discourage littering. In this clip of the garbage cans by […]
MARKETING Weekender – Issue 334
Read issue 334 now! WEB: http://hams.top/334 PDF: http://hams.top/334s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
R3 Acquires Advertising Intelligence Platform Adbrands
R3, a global independent marketing consultancy, announced today that it has acquired the advertising intelligence platform Adbrands.net (Adbrands). Established in 1998, Adbrands assesses more than 1,000 leading advertisers, brands and agencies, and tracks account management for the world’s leading brands and companies. The acquisition marks a continuation in R3’s investment in the analysis of the […]
Cannes Lions Releases 2022 Entry Numbers
The Cannes Lions International Festival of Creativity has announced that a total of 25,464 entries from 87 countries will compete to become the global benchmark for excellence in creativity and effectiveness for the year ahead. Commenting on the awards, Simon Cook, CEO, Lions, said, “This is always such a pivotal moment for us because the […]
BBDO Guerrero introduces zero-waste Kintab Toothpaste Tabs
According to Kintab CEO, Guil Sencio: “The bathroom cabinet is one of the last bastions of single-use plastics in the household.” After acknowledging that plastic toothpaste tubes contributed significantly to plastic waste, Guil developed Kintab as a sustainable alternative for the new generation of eco-conscious consumers. But the biggest barrier to launch was to get […]
