Terumo wins ‘best run’ award for SAP Concur implementation
Terumo Asia Holdings (Terumo) was recently announced as a winner of the 2021 SAP Best Run Awards for South East Asia (SEA), together with other leading regional organisations; namely NUHS, SATS, and DKSH Corporate Shared Services Center which had demonstrated success and embodied excellence across different award categories. In a recent press release, SAP said […]
Netcore Cloud’s Study of 100 Billion Emails: AI-Powered Personalisation and Delivery Increased Email Reach by 35% in 2021
Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, today announced the release of its Email Benchmark Report 2022. The report analyses over 100 billion emails and showcases findings across 22 major industries, including BFSI, Retail and eCommerce, Beauty, Food, Entertainment, and Media. It covers the shifts in […]
‘No creativity on a dead planet’: former adman storms the stage at Cannes
Greenpeace activist and previous Cannes Lions winner Gustav Martner staged a high-profile demonstration during the festival’s opening ceremony on Monday (June 20), protesting the industry’s habit of working with fossil fuel and high carbon clients. The Drum caught up with him about his drastic action. Gustav Martner, who is the former Chairman of the Swedish […]
Time to OWN it: New Atome ad aims to shatter beauty and fashion expectations
BBDO Singapore and Mashup partner with buy-now-pay-later brand, Atome, to launch an empowering mid-year campaign featuring their brand ambassadors, ASTRO. This is the moment to Own Your Expression, and Atome is leading the way. The buy-now-pay-later brand proudly pushes the movement of Own Your Expression with BBDO Singapore, its selected regional creative agency for 2022. […]
Why OOH Media Owners need a more efficient way to manage Multiple Revenue Streams
By Location Media Xchange (LMX) Modern Challenges Faced by OOH Media Owners Unsurprisingly, Out-of-Home (OOH) media spending has bounced back as people have increased their time spent outside the home. A quick glance at public venues in Malaysia will confirm this. Bumper-to-bumper traffic is back. Shopping malls and eateries are crowded. Tourists have thronged back […]
iQIYI Joins Hands with foodpanda for Sorry Naik Lori First Malaysian Original Drama
Following the recent announcement for the production of its first Malaysian original Sorry Naik Lori, iQIYI International today unveiled its collaboration with foodpanda. This marks a significant milestone for iQIYI as it is the on-demand video streaming platform’s first brand integration collaboration in a drama, in Malaysia. iQIYI’s partnership with foodpanda seeks to integrate the […]
Data is a four letter word
By Prof. Harmandar Singh Data is good, but the word data is not sexy. Intelligence is a better word. The mountains of precious data out there can be seductive for any marketer. Doesn’t it sound even more alluring if I said, “The mountains of precious intelligence out there can be very seductive for any marketer!” […]
Malaysia Airlines Invites Guests to ‘Satu Dua Tiga, Jom!’ in New In-Flight Safety Video
Malaysia Airlines is taking passengers on an experience like never before with ‘Satu, Dua, Tiga, Jom!’ or ‘One Two Three, Let’s Go!’; a refreshed take on its in-flight safety video which combines the enchanting world of Malaysian performing arts, culture, and aviation safety in an informative yet captivating safety video that brings its own uniquely […]
Precious insights and lifelong lessons through ‘This PhD Thinks’ podcast series
‘This PhD Thinks’ is a carefully curated podcast series that is informative, interesting and diverse. Every episode is packed with lessons that are lifelong for aspiring leaders looking at ways to be successful and climb up the corporate ladder further. It is the brainchild of Dr Jovina Ang who started this podcast series to bring […]
Dable becomes the largest provider of Chinese Native Ad Inventory in Malaysia
Dable, the global content discovery and native advertising platform, announced that it has become the largest provider of Chinese Native Ad Inventory in Malaysia. Dable’s Chinese Media network has surpassed 101 million monthly page views and is now leading the Malaysian market as the largest provider of Chinese Native Ad Inventory. Dable has secured high-quality […]
