Artists around the World unite to create free posters in support of Ukraine
By Mikelle Leow, Design Taxi In times of uncertainty, art can help enlighten and uplift the soul. Some PSAs have a lasting impact that transcends even generations. Because—no matter the era—humanity can only exist when we’re there for our fellow man and woman, and this begins with awareness. A couple of poster campaigns have surfaced in light of the […]
Chasing the Addressable Dream: A new dawn begins with Astro
By Raihan Hadi The addressable future with brand new beginnings is activated for TV advertisers in Malaysia. Ever since the use of third-party cookies was imposed with limitations that are most likely to cause cookie jars to be emptied worldwide, advertisers on all digital media formats had been itching their heads trying to figure out […]
Sean Wong is now a MARQETR leader
Seasoned ad and media man Sean Wong comes on board full time at MARQETR, a tech company offering solutions in the marketing industry by simplifying access to on-demand marketing experts and freelance marketers for businesses. Sean , who has stellar brand experiences with Citibank, Tesco, Tiffany & Co and agencies like Isobar, Ensemble Worldwide and […]
EPICscreen to engage SME advertisers across 139 screens in cinemas
As Covid-19 restrictions have been lifted, cinemas are once again packed with Malaysians watching their favourite films on the big screen. Top Gun: Maverick and Jurassic World Dominion are the latest blockbusters filling the seats in cinemas all over the nation. With a slew of new movies on the horizon, pent-up demand for cinematic experiences […]
Reserve your seats for APPIES Malaysia 2022 Marketing Campaigns Festival NOW!
The APPIES Malaysia Conference 2022 is set for the main stage on July 13th and 14th at the Eastin Hotel. With a record shattering 150 entries submitted this year, the finalists for the live conference will be announced soon. It also goes without saying that this conference provides attendees with the unique opportunity of networking […]
From one mad man to another
By Raihan Hadi Years ago when I was tip-toeing into my career of earning in peanuts, juggling between getting trained as a copywriter as well as a merchandiser (yes I was bi-curious about stuff), a wise woman told me – “Clients might be second to God, but they’re not always right.” Took me a hot […]
Online media will be the major battleground for GE15
By Murray Hunter Online media plays a very important role in Malaysian politics. Until the advent of the internet the Rakyat (people) depended upon government owned and controlled media via television, radio, and print. Opposition politicians and alternative narratives to the official government line could not get out to the public, except for very limited […]
Ogilvy India leaves Cannes Lions 2022 International Festival of Creativity on a high
Ogilvy India won India a TITANIUM LION for the Mondelez India’s ‘Shah Rukh Khan My Ad’ campaign created by Ogilvy India. Sukesh Nayak, Harshad Rajadhyaksha & Kainaz Karmakar, Chief Creative Officers, Ogilvy India: “This is a piece of work that has found love with the masses in India and we are grateful that the idea […]
MARKETING Weekender – Issue 335
Read issue 335 now! WEB: http://hams.top/335 PDF: http://hams.top/335s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
Netflix lays off 300 employees in second round of job cuts
Netflix announced on Thursday it laid off 300 employees in a second round of job cuts after losing subscribers for the first time in more than a decade. The cuts amounted to about 4% of the streaming giant’s workforce, and mostly affected US employees. They came after the company cut 150 jobs last month. “While we continue […]
