APPIES Malaysia 2022 Finalists Revealed (2 of 3)
We’re hereby announcing the Finalists for APPIES Malaysia, part 2 of 3. In case you missed the first part of the announcement, click here to check them out. And the finalists are… *slightly more aggressive drumroll* Campaign: Gig Your Way Back To FreedomClient / Brand: Gigple Digital Sdn Bhd / GigpleAgency: Gigple Digital Sdn BhdPresenter: […]
John rocks Cannes
John D Chacko, President IAA Malaysia leading the change at Cannes Lions 2022 ACT – Advertising Community Together – is an international non-profit association affiliated with the United Nations Department of Global Communication and Global Compact. Since 2001, their mission has been to inspire, promote and unite the advertising industry around social responsibility, sustainable development […]
AirAsia Academy and MARQETR partner up to connect skilled marketers with SMEs
Pictured left to right: Winson Boey, Placement Officer of AirAsia Academy; Dr. Ram Raj, Director of Strategy and Innovation of AirAsia Academy; Mawarni Adam, Founder and CEO of MARQETR; Aireen Omar, President, AirAsia Digital of AirAsia; Sean Wong, Co-founder and Chief Commercial Officer of MARQETR; and Sulaiha Subi, Data Scientist and Operations Lead at MARQETR […]
PHD Malaysia Appoints David Soo as Managing Director
PHD Malaysia today announced the appointment of David Soo as the agency’s new Managing Director. David replaces Kiron Kesav, who moved to OMG Malaysia as the Chief Strategy Officer earlier this year. As the Managing Director of PHD, David will be tasked to enhance the agency’s network partnership, drive integration across PHD capabilities and elevate […]
The Magic of Content, and what it can do for your brand
“The Magic of Content, and what it can do for your brand” was first published in MARKETING WEEKENDER Issue 335 By Adonymous Content is such a wonderful thing! I was watching this reel on Insta yesterday where some lumberjack based in Ohio demonstrates the efficiency of an industrial electric saw, using a completely irrelevant and […]
APPIES Malaysia 2022 Finalists Revealed (1 of 3)
Today marks that awesome day as we are revealing a third of the Finalists for APPIES Malaysia 2022 festival. And the finalists are… *drumroll* Campaign: ToppenMemangTebrauek Client/Brand: Ikano Handel Sdn Bhd / Toppen Shopping Centre Agency: Your Maker Presenters: Nicole Tong, Marketing ManagerShune, Creative Lead Campaign: “Nak Raya Senang?” Dapatkan inspirasi IDEAfitri Client/Brand: Telekom Malaysia […]
Comscore Malaysia Digital Rankings May 2022
Comscore, Inc. has published the top 10 Multi-Platform Properties of Malaysia (Desktop and Mobile) for the month of May 2022. Google sites remain on top with an 88.8% reach, while Facebook came in second with 81.8%. Rev Media Group (66.7%) and Shopee Pte Ltd (60.9%) came in third and fourth respectively. Property Total Unique Visitors/Viewers (000) % Reach 1. Google […]
THE GREATEST B(R)AND OF THEM ALL! 1962-2022.
“THE GREATEST B(R)AND OF THEM ALL! 1962-2022.: was first published in MARKETING WEEKENDER Issue 335 By Sandeep Joseph This year the Rolling Stones mark their 60th Anniversary of belting out rock staples. From their humble origins in post-war England in the early sixties, chasing the coat-tails of the more successful Beatles, to becoming one of […]
ACE MEDIA NETWORK ties up with Mediaload
Ace Media Network (AMN) is now on its way to becoming a leading influencer platform in South East Asia after being acquired by Mediaload in a bid to synergise and establish itself as a regional powerhouse for digital media technology offerings. The acquisition was a true testament to the success and reputation of AMN, in […]
Addressing the magic of Addressable Advertising
By THE HAMMER This is the web definition: Addressable Advertising refers to the ability to use media to target specific individuals, rather than large groups of anonymous third-party cookie pools. This is my definition: You watch the same tv show as others, but each of you are delivered separate ads during the commercial break customised […]
