Colgate champions authentic smiles with new Smile Out Loud Campaign
Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched a new brand campaign for Colgate’s new O2 Optic White toothpaste and new teeth-whitening devices, called #SmileOutLoud. The campaign challenges traditional and unrealistic beauty standards with the insight that we are at our most beautiful when we smile from the heart. The video […]
FCB Shout and RHB Bank show that progress in a different language is still the same
Titled ‘Sama, Bersama’, RHB Bank’s latest Hari Raya film, which was conceived and created by FCB Shout, tells the tale of 27-year-old activist Arissa Jemaima Ikram Ismail, who, through the NGO she founded, provides free lessons to the thousands of illiterate refugees living in Malaysia. As a continuation of RHB’s new ESG (Environmental, Social, Governance) […]
Land Rover ads by Spark22 banned for misrepresentation
A pair of Jaguar Land Rover ads have been banned by the Advertising Standards Authority for misrepresenting the functions of parking sensors alerting drivers while reversing towards the edge of a cliff. The advertising watchdog ruled that the ads, which aired in February 2022, exaggerated the effectiveness of Land Rover’s parking sensor technology. Whilst only […]
Coca-Cola names Matthias Blume as Vice President of Marketing, ASEAN & South Pacific
Coca-Cola has appointed Matthias Blume as its new Vice President of Marketing, ASEAN & South Pacific. In this Singapore-based role, Matthias will lead the company’s marketing and brand initiatives across Southeast Asia, Australia, New Zealand, and the Pacific Islands and serve on the company’s senior leadership team in the region. Matthias is a seasoned marketer […]
The Good Report: the year’s best social and environmental campaigns
By Mark Tungate FCB Chicago’s “Boards of Change” was the top-ranked campaign in The Good Report, a global overview of the most creative and effective use of communications to raise awareness of social and environmental issues. The Good Report is compiled by ACT Responsible, which supports and promotes cause-related advertising, in collaboration with global marketing insights […]
Enfagrow A+ MindPro first Ramadan ad aims to fill heart with goodness & hope
You’ve heard of “an apple a day keeps the doctor away”. Now, you’ve heard it first here, that a glass full of Enfagrow A+ MindPro a day, is filled with goodness and hope all the way. In times when people often get caught up with the superficial aspects of Raya preparations, Enfagrow A+ MindPro’s first […]
The Freelance Economy
According to a recent study by Intuit, the freelance economy is expected to continue growing in the coming years, with freelance workers already making up more than 43% of the workforce in 2022. This trend can be seen as mutually beneficial for both businesses adapting to the changing landscape and individuals with the desired skillsets. […]
