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PanPages Trinity is now Southeast Asia’s first Google International Growth Program Partner

PanPages Trinity, the pioneer channel partner of Alibaba.com for more than 13 years and counting has now established itself as Southeast Asia’s First Google International Growth Program Partner. Being a trusted global trade and export solutions provider since the early 2000s, PanPages Trinity has provided a seamless digital pathway for local SMEs to start exporting […]

5 Trends for freelancers to make 2022 their best year yet

gigple 5 trends for freelancers in 2022 raihan hadi marketing magazine asia

Freelance is in, and whether you’re just getting into it, or want to get more out of it, 2022 looks to be the right time to do it. Lock on to these 5 freelance trends and make them work for you! Gig Out: The gig economy is growing by leaps and bounds, and is set […]

Embracing Mobile Social Media Learning

lim con nee mobile social media learning taylors university marketing magazine asia

By Lim Con Nee In recent years, there has been a significant paradigm shift from conventional face-to-face learning to the new premise of social media learning in the comfort of one’s home, especially during the COVID-19 pandemic outbreak. Users choose content for their reading pleasure anytime anywhere via their ubiquitous mobile devices (or m-devices).  Consequently, […]

When Crisis comes knocking

By Raihan Hadi Contrary to the title, crisis rarely comes knocking, and usually arrives when we are least prepared to tackle it, helping itself through the door. When the recent flood hit our doors in Malaysia, most of us were clueless about what to do and how to help those near us.  The continuous downpour […]

Voting begins for TOP 10 Raya TVCs of 2022

marketing magazine experts choice awards raya tvc

Out of the Raya food coma yet? Well you better be as the voting period to decide the TOP 10 Raya TVCs of 2022 has begun! Yes indeed, the MARKETING Magazine Experts’ Choice Awards 2022 Raya TVCs Edition is well on its way with amazing submissions this year. With the pandemic easing down on us […]

74% feel the metaverse allows authentic self-expression

new realities into the metaverse nft marketing magazine asia

Wunderman Thompson Intelligence has published ‘New Realities: Into the Metaverse and Beyond’, an analysis and roadmap for adland which expands upon the groundbreaking Into the Metaverse study. While the stats and survey have been invaluable, this new paper provides brands and agencies clear directions in a tech field where 74% of people feel it will […]

Contract Advertising’s #CoolMoms digital campaign for Shoppers Stop explores the changing narrative of mothers

On the occasion of Mother’s Day, Shoppers Stop, India’s leading premier fashion and beauty destination, has launched its digital campaign #CoolMoms. The campaign conceptualised by Contract Advertising, a Wunderman Thompson Group company and member of the WPP network, focuses on millennial mothers and highlights how mothers inspire and encourage their children to be their true […]

MDA begins ticket sales for 2022 “d Awards” show

mda-dAwards-tickets-marketing-magazine

The Malaysian Digital Association (MDA) is proud to begin the sale of tickets for the “d Awards 2022”, Malaysia’s sole digital media and advertising awards that recognises both publishers and agencies that embrace and use digital technologies.  d Awards is now recognized by RECMA as it has been listed in the Malaysia report. Every d […]

Dentsu APAC Executive Team Promotes Next Generation Leaders

Dentsu Asia Pacific announces the promotions of Sharan Jaswal to General Counsel APAC, Luke Speers to Chief People Officer APAC, both effective 1 April and Paul Koppelman to Chief Financial Officer, APAC effective 1 May. Wendy Clark, Global CEO, dentsu international commented: “Asia Pacific is critical to the future growth of dentsu and our clients. I am […]