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Wavemaker Malaysia restructures leadership team to embrace growing market opportunity

Pictured (left to right): Brandon Chang (Director, Business & Trading), Ravi Singh (Client Partner), Ryan Foo (Business Director), Sheley Lim (General Manager), Usman Bin Tahir (Senior Business Director), Aw Wai Choong (Regional Planning Director), Eldon D’Cruz (Head of Strategy), Cindy Chia (APAC Managing Partner)   Wavemaker Malaysia has announced a new management team line up […]

Must businesses shore up cybersecurity to secure remote work?

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Cybersecurity plays a crucial role in protecting your business data from loss and theft. Hackers worldwide are finding new ways to break into your system, which is why businesses should always be ready to improve their cybersecurity, primarily to protect their remote work. This article will inform how you can improve your cybersecurity to help […]

‘Add to Cart, Add to Heart’, Lazada’s Raya campaign pulled together by Ensemble and UM

Ensemble Worldwide and Universal McCann, respectively the creative and media agencies within the IPG Mediabrands network, have released an integrated campaign to connect with the Malay community this Ramadan and Raya. The campaign, “Tambah ke Troli, Bertambah-tambah ke Hati” (Add to Cart, Add to Heart) has been localised to make it convenient for Malaysians to […]

Malaysia’s leading digital publisher, RMG continues to invest in first-party data

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REV Media Group (RMG), the leading digital publisher in Malaysia, has already set its strategic goal to continue to leverage their leading position using Best in Class Adtech & Martech (Advertising & Marketing Technology). This is crucial for RMG in order to maintain its market position as the largest consolidated & unified media assets in […]

Award winning marketer Sutapa propels DIA Brands onto new growth trajectory

Sutapa Bhattacharya has joined DIA Brands, one of the leading brand consultancies in the region as Managing Director. Moving on from her previous stint in TNB, where she successfully strengthened the brand to rise from 24th in the global ranking of utility companies to 16th and improved brand value by +70%, she recently clinched the Chief Marketing Officer […]

Poloniex begins global blockchain event tour from Malaysia

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We currently live in a world where everyone is talking about Bitcoin as we witness cryptocurrencies going mainstream, and while there may be arguments about the merits of these currencies, there is no denying that a growing number of players are climbing aboard.  Many conventional investors have become more aware of the idea of cryptocurrencies […]

dentsu report on “Brand resilience and prosperity in the COVID battlefield”

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In their latest report on brand resilience and prosperity in the pandemic battlefield, dentsu provides unique insights from the industry and marketers from over 100 survey respondents across the dentsu China group.  The insights and implications in this report will support their critical decision making as they strategise to get ahead of the COVID recovery […]

Regional MarTech firm Involve Asia appoints Rene E. Menezes as President to accelerate growth

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Involve Asia, a leading MarTech platform for partnership marketing in Southeast Asia announces the appointment of digital marketing veteran and current board member, Rene E. Menezes (pictured), as President of the organisation.  With the appointment, Involve Asia is strengthening its management team at its headquarters in Kuala Lumpur, off the back of three years of […]