Mercedes-Benz invents a new job to end 30 years of sexual harassment
Think about a car show, besides the cars, what else do you expect to see? Motor shows are one of the biggest events for the automotive industry, but not all attendees come to see the latest in cars. Many also come to see the booth babes, also locally known in Thailand as the “Pretty”. Thailand’s […]
The Importance of Promotions in the Current Landscape
Understanding how consumers are facing this year full of uncertainty and knowing how this affects their purchasing decisions are two of the great challenges facing the consumer goods sector. Undoubtedly, one of the conclusions we can draw from the current physical and online market is that promotions and the personalisation of campaigns will be key […]
Your online behavior and location are shared with advertisers 747 times a day
Ad tech companies share your online behavior and location with advertisers an average of 747 times a day in the US, and 376 times a day in Europe, according to a report by a civil liberties group. It describes the practice as the biggest privacy breach in the world. The report says Google is the biggest offender, using a […]
Avanade launches its first Digital Innovation Studio in Malaysia
Avanade today announced the launch of its first Digital Innovation Studio in Malaysia. Situated in Avanade’s expanded office space in Tun Razak Exchange, the studio will be home to a multi-disciplinary team of designers, developers, engineers, and product managers dedicated to helping clients reimagine experiences and create new products and services through a design-led, user-centric approach. […]
5 Advantages of being highly skilled
The world has always valued skilled individuals, but even more so now, particularly with the rise of the gig economy. With more people freelancing and more skills available to be tapped to complete projects quickly, efficiently and cost-effectively, the opportunities for talented freelancers are virtually limitless. Here are just 5 advantages to being highly-skilled in […]
Red Bull and Muma Malaysia glorify the nation’s workforce on the wall of the country’s oldest cinema
In conjunction with International Worker’s Day, Red Bull Malaysia celebrates the movers of the nation on the wall of iconic Coliseum Theatre which has stood majestically in the heart of Kuala Lumpur since 1920. Creative agency Muma Malaysia collaborated with street artist Eki to paint the wall with graffiti that featured Malaysian workers charging forward […]
MARKETING Weekender – Issue 330
Read issue 330 now! WEB: http://hams.top/330 PDF: http://hams.top/330s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
MBSB Bank appoints Entropia as media agency of record to boost its competitive edge
MBSB Bank has recently appointed Entropia, part of Accenture Song, as its first-ever Media Agency of Record to bolster the financial institution’s awareness and penetration in the market. Effective immediately, Entropia will work with MBSB Bank Berhad to oversee its paid media-buying strategy, planning and execution, as well as performance measurement. Soo Mei Goh, Principal, […]
HUAWEI Ads wins Best Platform Development Award at the MDA d Awards 2022
HUAWEI Ads, the digital advertising arm by Huawei, won the Best Platform Development Award (Bronze) in the Malaysian Digital Association (MDA) d Awards 2022. This award represents recognition of HUAWEI Ads’ effectiveness in helping advertisers achieve business success through its platform solutions. The d-Awards 2022 is organized by MDA, a non-profit organization dedicated to the […]
KITKAT gives gamers a break
Drawing on the history of KITKAT’s ‘Have a Break. Have a KITKAT.’ tagline, KITKAT has given gamers a break in one of the most competitive game modes of the most popular football game on the planet: FIFA Ultimate Team (FUT) Champions Weekend League. During the Weekend League, players have three days to win up to […]
