Radio still rules…well…so does Astro
By Raihan Hadi The ever evolving magic of audio in the world of marketing never ceases to amaze. That being said, the oldest form of audio entertainment, i.e. radio, has made a long jump this year, to a point… where every other medium of audio remains a child of radio to date. Nope, not just […]
2022 Edelman Trust Barometer: Malaysia Remains a Trusting Nation but Core Institution Needs to Heed Warning Signs
Edelman Malaysia today released the findings of their annual Trust Barometer highlighting rising levels of trust amongst businesses and NGOs, with government and media experiencing a dip in trust. The barometer also revealed that Malaysia, along with the rest of the world is experiencing a cycle of distrust. Malaysians’ Trust in Institutions The 2022 Edelman […]
Time to take the giant step…
The Road to Fame is here. Two and a half years is a long time for a hiatus. Supercharge your recovery by getting back into profiling your work and business. The TED Talks of Marketing is here. A two-day absorbing MBA-like experience with real-life Malaysian marketing case studies featuring the campaign creators on stage. The APPIES […]
ADA acquires SingPost’s eCommerce unit to expand eCommerce solutions across APAC
ADA, the region’s first integrated end-to-end eCommerce practice acquires SingPost’s eCommerce arm. This deal, which includes the unit’s assets and staff, will further strengthen ADA’s eCommerce capabilities in technology and enablement, offering clients fully integrated services in Malaysia, Singapore, Indonesia, Thailand, the Philippines, Sri Lanka, Bangladesh, Cambodia, Vietnam, and South Korea. ADA’s eCommerce practice has […]
Head of the Jury for TikTok contest at Cannes Film Festival resigns
You no longer need millions of dollars and a distribution deal to win prizes at the Cannes Film Festival – just a mobile phone and a bit of ingenuity will do. Turning 75 this year, the world’s leading film gathering knew it needed a shot of youth and made TikTok an official sponsor. That has […]
APAC Social Media Ad Spend Up 8% Year-on-Year, But Engagement Flat or Declining
Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]
Iconic Malaysian superhero ‘Keluang Man’ makes its comeback on the big screen
The legendary Malaysian superhero animation series Keluang Man will soon be revived and brought to the silver screen. Malaysia’s leading film producer Astro Shaw recently joined forces with Keluang Man intellectual property (IP) owner Iconic Animation Studio to produce the first ever Keluang Man live-action film. This collaboration marks the beginning of an exciting journey […]
VMLY&R Malaysia and TM unite tradition and technology in heart-warming Hari Raya film
Global brand and customer experience agency, VMLY&R together with client Telekom Malaysia Berhad (TM), have produced a heart-warming film and innovative Kufi (early Arabic calligraphy) generator that unites traditions of the past with technology of the future. Entitled ‘Dari Hati’ (From the Heart), the film is part of the TM’s wider Festive Campaign for 2022 […]
The Metaverse – A Marketing Revolution
By Khalid Gibran – Founder and CEO of Meta Universe Solutions Sdn. Bhd. Nike. Adidas. Louis Vuitton. Gucci. Balenciaga. JP Morgan. McDonald’s. Coca-Cola. Facebook. What do they have in common besides being globally recognised brands? They’ve all invested in the infinite possibilities offered by the Metaverse and are reaping its rewards. But what is […]
The Malaysian NFT scene goes ape with hosting in-person events this May
It can be said that the massive spike in artists getting into NFTs last year could be due to the lockdowns and event restrictions. NFTs functioned as a way for them to showcase their art to a global audience, with the potential of making a sale from their works. Now that there are no more […]
