Emplifi launches ShopStream to bring power of Interactive Live Streaming to Live Commerce
Emplifi, the leading unified customer experience (CX) platform, has recently launched Emplifi ShopStream by Go Instore, a one-to-many live shopping experience that helps brands reach unlimited audiences through interactive live video streaming. The release comes quickly after Emplifi’s acquisition of Go Instore and its innovative live video streaming portfolio in September 2021. Emplifi’s expansion into […]
FCB Malaysia and RHB deliver support of magical proportions to local businesses
Vikneswaran Allagu, better known as Vikey, is a world-class, Merlin-award-winning magician… with a remarkable story. Like many performers during the pandemic, Vikey lost his audience overnight. But for Vikey, throwing in the towel was not an option, especially when he had an expecting wife and a daughter to provide for. So, in a moment of […]
iQiyi Reward Customers With Amazing Malay Dramas and ‘Strim & Menang’ Campaign this festive season
In light of Ramadan and Hari Raya Aidilfitri, iQiyi has an exciting line-up of binge-worthy titles for Malaysians to watch together with loved ones while indulging in Ramadan and Raya goodies this festive season! Amazing Malay dramas on iQiyi As a thank you to its loyal and valuable VIP subscribers, Asia’s leading on-demand video streaming […]
4As targets industry standards and professionalism with new Masterclass
The Association of Accredited Advertising Agents Malaysia (4As) will offer a training course “Effie Masterclass 2022” to help agencies and advertisers shape and sharpen their entries for the coveted marketing communications award. Organised by the 4As since 2008, the Effies are an industry award that rewards achievement in meeting and exceeding marketing communications objectives with […]
Reprise and Redoxon do a witty ditty for the Ramadan hustle
Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has released a digitally-led campaign with Bayer Malaysia’s Redoxon to set the scene for a healthy Ramadan. The thematic film titled ‘Kuatkan imuniti, rezeki Ramadan dinikmati’ (translated: A strengthened immunity allows the blessings of Ramadan to be enjoyed) highlights the importance of keeping […]
Adwork – Reimagining media buying like none other before
“Adwork – Reimagining media buying like none other before” was the cover story for MARKETING WEEKENDER Issue 326 by Raihan Hadi I’m about to take you all back to the future. Nope, not talking about the film franchise, rather the journey of a visionary. If you’re the owner of an SME brand, any SME brand […]
GroupM partners with Moving Walls for DOOH capabilities amongst agencies
Media investment company GroupM and global outdoor advertising technology provider Moving Walls have partnered to bring automation and accountability to digital out-of-home (DOOH) advertising in Malaysia. The partnership enables clients of GroupM agencies, namely Mindshare, m/Six, MediaCom, and Wavemaker, to leverage Moving Audiences Plus, an audience data-driven planning, buying, measurement, and ad-play verification solution that can activate all connected […]
The Best Freelance Work for You
Freelancing is a great way to make money on your own terms. You can choose the projects you want to work on, set your own hours, and earn a good income. But what kind of freelance work should you do? There are many different options available, and it can be hard to decide which one […]
MDEC and MTDC sign MOU to catalyse growth of Malaysian Tech companies
Malaysia Digital Economy Corporation (MDEC), Malaysia’s lead digital economy agency, and Malaysian Technology Development Corporation (MTDC), today signed a Memorandum of Understanding (MoU) to strengthen the alliance and collaboration between the two government agencies with the aim to further catalyse the growth of Malaysian tech companies. Mahadhir Aziz, Chief Executive Officer (CEO) of MDEC, said […]
MBR elevates Jwan to CMO
The Malaysia Book of Records (MBR) has promoted Jwan Heah to Chief Marketing Officer with immediate effect. He will be reporting directly to CEO and owner Datuk Seri Michael Tio, who took full ownership of the MBR brand in 2016. Jwan is tasked with leading the organization in its renewed direction and marketing focused approach. […]
