Digi and Naga DDB Tribal inspires Malaysians to return home to tradition this Hari Raya
The challenges of the last two years have adversely affected and changed the dynamics of society. We have largely put aside traditions for the sake of our livelihoods and those of our loved ones. But the values seeded within us since young play an important part in keeping us close to all that really matters. […]
Guinness Draught in a Can – now you can bring the pub home with you.
The St. Patrick’s cheer was at an all-time high throughout the month of March for Guinness lovers. One of the highlights was the Guinness St. Patrick’s AR Filter where groups of fans shared selfie collages of themselves and their mates on Instagram stories. Eight lucky winners were able to snag the grand prize of an […]
6 days left to enter the 2022 Experts’ Choice Awards Raya TVCs Edition
Did you know that the submission of entries for the MARKETING Magazine Experts’ Choice Awards TOP 10 Raya TVCs Edition will end in just 6 days? If you’ve been waiting to show us your best Raya TVCs at the last minute, NOW IS THE TIME!! Hurry up and join the Raya festivities with us as it is […]
You have to get it to make it
“You have to get it to make it” was the Cover Story for MARKETING WEEKENDER Issue 328 By THE HAMMER Sometimes you have to run like the wind to make it. It was the last stretch of the 400 metres relay and there was no turning back. When I got the baton we were in […]
John Riccio appointed President of Merkle Asia Pacific
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has named John Riccio president of Merkle Asia Pacific (APAC), which includes Greater China, South-East Asia, India, as well as Australia and New Zealand (ANZ). He replaces Zhengda “Z” Shen, who has announced his retirement, effective July 1, 2022. As dentsu continues to pursue its […]
MEASAT reminds us what ‘togetherness’ really means
As part of this year’s Raya campaign, MEASAT has launched a heart-warming video entitled ‘Nenek Di Mana-Mana’, which tells the story of Ida and her close relationship with her grandmother. The reason behind the video is to inform Malaysians that closeness with their loved ones does not end when they leave their hometown after the […]
Elon Musk is officially buying Twitter outright in a $44 billion deal
Last week Elon Musk announced his bid to fully acquire Twitter and take it off the stock market, and initially it seemed like the company would politely (or not so politely) decline. However, a few days later it appears as it did some more thinking and today it officially announced that it’s accepting Musk’s bid. This […]
Empathy meets Data in the new era of patient-centric care
The combination of digital healthcare, and a patient-centric approach means the health industry can better engage with patients; delivering much-needed solutions by leveraging empathy, technology, and data. Ogilvy Health’s new white-paper, “Patient-Centric Marketing: Leveraging empathy and data to improve care”, in collaboration with Verticurl, Oracle and APACMed, illustrates how the health industry and patients alike […]
MAA elects new President and Vice-President for new 2022-2024 term
Claudian Navin Stanislaus was elected as the President of the Malaysian Advertisers Association (MAA) at its Annual General Meeting in Petaling Jaya recently. Navin is the Head of Communication & Consumer Marketing for BABA PRODUCTS (M) SDN BHD Javed Jafri was elected as MAA’s Vice President. He is the Media and Digital Hub Lead for […]
Why Freelance?
Bright employees feeling frustrated and stagnated in their careers has become a workplace commonality. Often, they can be found disheartened about having little personal time, and no freedom to choose how to lead their lives. If you happen to be one of those employees feeling the clutches of your full-time job, you may want to […]
