Naga DDB Tribal pushes the experiential boundaries of Astro’s Raya TVC into a movie experience
It is the time of the year again with a heightened interest for #IklanRaya and as brands and agencies dish out all types of entertaining videos on social media to capture the audience’s attention on social media, Astro in partnership with Naga DDB Tribal has embarked on a grand plan to launch a Hari Raya […]
M&C Saatchi and Hong Leong Bank debuts first festive campaign together for Hari Raya 2022
This year’s Raya campaign from Hong Leong Bank marks the start of its partnership with creative agency M&C Saatchi, following its appointment as one of the AOR after the account called for a review late last year. The celebration is much-anticipated and will be celebrated in full swing as the nation transitions to the endemic […]
Videoconferencing hinders creativity
People are worse at coming up with creative ideas during a video call compared to meeting in person, a study said Wednesday, suggesting that workplaces should prioritise brainstorming sessions for the office. The pandemic has changed the nature of office work, propelling a massive rise in videoconferencing that looks unlikely to abate as homeworking becomes […]
Cheil Worldwide India partners with EETech to tackle hospital bed shortage in India
Cheil WW India partnered with India-based Eco Eclectic Technologies (EETech), which creates eco-friendly solutions for domestic and industrial waste, to use Covid-19 pandemic waste material from face masks and PPE, to make hospital beds. India has suffered from a chronic shortage of hospital beds for many years, a situation exacerbated by the Covid-19 pandemic, when […]
First Made-in-Malaysia Apple partnered co-created video launches
Apple and its partner in Malaysia, Switch, achieved a new milestone today when it launched the first ever Apple Partnered Co-Created Video for the Malaysian market. The video titled “Sampin Segera”, features a unique story written specifically for Malaysians by Malaysians. The video was developed by Cogent, a regional creative marketing agency, that was appointed […]
Grab launches “Stories of Belief” on Viu in Indonesia
Indonesia was one of the worst-affected countries during Covid-19 in Southeast Asia. The pandemic destroyed lives and livelihoods but amidst calamity and hardships there were stories of everyday heroes whose spirit of resilience helped them overcome the worst. To acknowledge and celebrate the resilience and self-belief shown by Indonesians during the pandemic, technology company Grab […]
Kiriman Mak: An Aidilfitri short film by Pos Malaysia
Pos Malaysia is proud to present Kiriman Mak, its very own short film production for Hari Raya Aidilfitri. Viewers are introduced to Ahmad, a postman who was asked by his mother to send an important package home, containing items for Hari Raya. Unknown to her, Ahmad has taken leave for Hari Raya and planned a […]
Darlie Malaysia inspires Malaysians to reconnect and rebuild together with the #Semangattogether Campaign
It has been a little more than 2 years since Covid-19 hit Malaysian shores, subsequently sending the nation into its first of many lockdowns. Since then, Malaysians had been dealt one blow after another as Malaysia continued to be wrangled by the impact of the pandemic – loss of lives, jobs, businesses, freedom and confidence. […]
Sashimi Asia celebrates return of Hari Raya in interactive youtube commercial for Fraser & Neave’s Sri Nona
Many families that scrapped big gatherings in the previous two years are planning to take advantage of the loosened government SOP, and return to larger celebrations for Hari Raya this year. As Malaysia shifts to an endemic phase, the baton is handed over to the Rakyat to determine its own destiny when navigating this new […]
CJ ENM HK presents Beauty In A Click: Raya Edition where life is beautiful in balance with the latest korean beauty and lifestyle regiments
Attention all Korean Beauty & Lifestyle enthusiasts! CJ ENM HK and Astro have teamed up again and this time to co-produce Beauty in a Click: Raya Edition, CJ ENM’s latest offering provides K-beauty trends and lifestyle tips, localized for Malaysians during the Raya period with the theme Life is Beautiful in Balance. The program will offer […]
