REV Media Group & Dattel Asia Group join hands in empowering SMEs with Data Driven Advertising
Malaysia’s leading digital publisher, REV Media Group (RMG) has joined forces with data analytics and consumer intelligence company, Dattel Asia Group (DAG) and became the first local publisher in Malaysia to set up their own self-serve platform that empowers small and medium-sized enterprises (SMEs) with data driven advertising. The collaboration offers a unique solution that […]
Domino’s and Douglas Lim bring loads of cheese and laughter to Malaysians in a Cheesy Comedy Show
Malaysians are in luck because Domino’s Pizza has heard them loud and clear, delivering on the brand promise of “It’s All About You” by giving cheese lovers a mega cheesy experience with up to ½ kilogram of cheese on their new Domino’s Mega Cheese Pizza. Linda Hassan, Group Chief Marketing Officer at Domino’s Pizza Malaysia, […]
Celebrating International Women’s Day with Malaysia’s Leading Women
Ever since Clara Zetkin proposed this very special day at the second International Conference of Working Women in 1910, women have been celebrating the day to mark as one on which they take a look back at their collective achievements, and what they have had to sacrifice in order to get where they are. The […]
Free connectivity for all! Thanks to Yoodo and Safi special promotion
The next time you head out to restock your must-have Safi facial cleanser, micellar water, or essences, keep an eye out for a familiar salmon-red band on the packaging to get a complimentary Yoodo SIM card with 5GB high-speed data! This promotion comes from a special collaboration between Yoodo – Malaysia’s first fully customisable and […]
R3 Top 10 Creative and Media Agency wins in APAC – January 20
Take a look at the major account wins by creative and media agencies in the Asia Pacific from October 2021, courtesy of R3 Worldwide. Find out who, won what in the tables below: Creative Agency Account Area BBH STB Singapore DDB DoorDash Australia Saatchi & Saatchi Siemens Global DDB Airtel Project India Ogilvy Nippon Paint […]
Remember how purple always makes you smile?
This piece was first Published in MARKETING WEEKENDER Issue 319 Since late December 2021, commuting across the country has become interesting for motorists with the surprising appearance of purple billboards on highways and roads in major cities across Peninsular Malaysia. Bearing the single phrase of ‘#MySenyum Detik Keriangan Bersama’ and a website address, the bright […]
Businesses and Mobile Apps: Leveraging on Consumer Behaviour
By Dr. Hong Kay Tze and Georgia Lai Xing Yen We are living in an era where people are accustomed to utilising their mobile devices. Mobile applications is a fast-growing sector that has offered a positive impact on marketing globally. According to the Malaysian Communications and Multimedia Commission (MCMC), smartphones are the most used device […]
Celcom recognised as Malaysia’s Best Mobile Coverage By Ookla
Celcom Axiata Berhad (Celcom) recently bagged the Ookla® Speedtest AwardsTM for Best Mobile Coverage in Malaysia, exemplifying the Company’s continuous investments to provide reliable network services to its users, with the widest coverage and consistent performance. Based on Ookla’s Speedtest® report for Q3-Q4 2021 in Malaysia, Celcom’s Mobile Coverage and Malaysians’ mobile experience was analysed […]
Kuala Lumpur-Based Netccentric Posts Double-Digit Revenue Growth Of 45%
The Netccentric Limited Group, driven by growth across its various business units, has announced a sterling set of results for the full year of 2021 with total revenue leaping by 45% to touch S$11.52 million (RM35.60 million). (Note: S$1 = RM3.09) Its EBITDA (earnings before interest, taxes, depreciation, and amortisation) increased by 17% YoY to S$0.30 […]
Saying it with colours
By Mark Tungate The smart and daring “Rainbow Hack” won the Responsibility Grand Prix at the Epica Awards. But how did the stealth campaign come about? Most cause-driven campaigns feature just one organisation. “The Rainbow Hack” was supported by six – otherwise it couldn’t have happened*. They joined forces with VMLY&R Istanbul to ensure that […]
