Weekender – Issue 323
Read issue 323 now! WEB: http://hams.top/323 PDF: http://hams.top/323s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
Fishermen Integrated Takes Home YouTube Malaysia’s Best Ad Award 2021
Not to sound cheesy, but our work for Pizza Hut Malaysia just won the Tastiest Ad… ooppppssss, we mean the Ad of The Year Award! Digital agency, Fishermen Integrated won the biggest award at the recent #YouTubeWorksMY Awards 2021. The commercial “So Light So Tasty” by Pizza Hut was inspired by an in-flight safety video […]
Celebrating the best of Malaysian creativity
Screens are capturing a greater share of attention nowadays as videos are playing a more valuable role in our lives. On YouTube, people have been using videos to learn how to do things themselves, to manage their physical and emotional well-being, and even find community. While these unique innovations are spurred by our needs of […]
Swayam launches a campaign on the many faces of domestic violence
We normally hear that ‘home is the safest place for women’. But is it? One in three women in India face domestic violence. Every day, 27 women are killed/dead due to Domestic Violence. Each year, thousands of women are murdered or forced to commit suicide in our country, by their husband and his relatives – […]
Hakuhodo DY Holdings and GrabAds accelerate omni-channel marketing across SEA
Hakuhodo DY Holdings has partnered with GrabAds, Grab’s advertising business unit, to help clients harness omni-channel marketing through Grab’s solutions. Grab is a leading superapp for deliveries, mobility, and financial services in Southeast Asia. The multi-year collaboration will enable Hakuhodo DY Group companies’ clients to leverage GrabAds’ first-party data insights into changing Southeast Asian sei-katsu-sha[1] […]
Growth Marketing Success Story: How to raise 10 million Dollars for a product that doesn’t exist
By Hando Sinisalu A Slovenian start-up called Bird Buddy had gathered no less than 10 million dollars across different crowdfunding platforms prior to producing even a single birdhouse. On their first night on Kickstarter, the company raised a whopping 500,000 dollars – the highest grossing campaign ever in the gadgets category. It all starts from […]
6 Ways to Make Media More Inclusive & Culturally Relevant
Written by Greg Paull, Co-founder & Principal, R3 – It’s time to zoom into the process of media planning and buying to identify what we can do to shift the needle on inclusive and culturally relevant media. You can call it the need to take a “forensic” approach to ensure that DE&I is embedded in media’s […]
McD ‘French Fries’ Crosswalk Unveiled At Bukit Bintang
McDonald’s Malaysia has unveiled the “French Fries” crosswalk at their flagship Bukit Bintang store The cute design uses the iconic Bukit Bintang crosswalk, with the bright yellow strips symbolising French fries on your way into the store. The installation of their iconic French Fries in the middle of the heart of KL aims to become […]
Malaysian CMO Awards 2021 Champions Tour Day 7 – Entropia honours CMO of the Year
During the first virtual award ceremony of the Malaysian CMO Awards Champions Tour, Entropia came on board to host the celebrations on the seventh day of the tour. Both the winners awarded during the ceremony won multiple awards this year, starting with Jenny Chin, the Head of Marketing Services at U Moblie, who won the […]
The Great Marketing Restart
We ask Malaysian CMOs on how to prepare for what’s ahead. You’ve probably heard it before: Ecommerce is crucial to brand success. The value of community. Social Commerce is accelerating as social media platforms get more sophisticated. And customer experience is everything. Havard Business Review also wrote about Old Truth vs New Truths…. Old truth: […]
