Eric Wong shares the key to Prudential’s success with millennials
The power of influencers in the global marketing stage has grown to a point where it’s safe to call them indispensable. That being said, the marketers behind the success of all those influencers, rarely come out from behind the curtains. MARKETING Magazine’s mission in Malaysia has always been to put brilliant marketers on centre stage […]
Malaysians call out new frozen yoghurt store in Ampang
It’s no secret that Malaysians love llaollao. So much so, that some are willing to open copycat stores of the Spanish frozen yoghurt brand? II.Ia.Io Malaysia just opened their first outlet in Ampang, Kuala Lumpur, and are offering 50% discounts as an opening promotion but Malaysians are pointing out the obvious, they look way too similar to […]
Lights Out for a Better Today and Tomorrow
Carlsberg Malaysia’s efforts for conserving the environment it operates in are guided by its ambitious sustainability programme Together Towards ZERO (TTZ), in which the brewer pledges to address climate change by reducing carbon emissions and energy consumption. Committed to delivering Together Towards ZERO carbon footprints, the brewer turned off non- essential lights for an hour […]
Sean Ter to head SUPER+ for AirAsia
AirAsia Media Group has announced Sean Ter, their Head of Sales as the Head of SUPER+, a new subscription plan for the airasia Super App. With the brand new SUPER+ plan, subscribers will now be able to fly anywhere with unlimited flight redemptions across all AirAsia airlines for both domestic and international destinations. In addition, […]
Reprise Digital commits as environmental heroes for inaugural Reprise Community Day
Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, held its first annual Reprise Community Day on 10th March, a day recognised for all Reprise APAC offices to close for volunteering efforts within local communities. To honour the day, Reprise Malaysia chose to commit as “environmental heroes” by way of support for […]
Malaysian CMO Winners – Career Progression
We have watched the career progression of our winners and are very proud of their successes. Some have been entrusted with larger responsibilities in their companies, some have been given regional footprints, some are now in their dream job leading business performance through brand imaging, diversification, digital transformation, etc., and some are even running companies […]
Ruban takes on CEO role at Etika Group of Companies
Santharuban T. Sundaram who is currently CEO of Advend Group of Companies, a subsidiary of the Etika Group of Companies, has been promoted to Chief Executive Officer of Etika Group of Comanies effective April 1, 2022. Ruban takes over from Khalid Alvi who had a sterling run for more than three years across Malaysia, Singapore and […]
A WONDA-ful treat is coming your way!
WONDA Coffee is bringing a delightful blend of coffee with a freshly brewed taste to give your day a boost. With an aromatic blend of beans for coffee lovers, WONDA Coffee has introduced its first range of instant coffee in Malaysia, available in two variants – the Gold Class Instant Coffee and the Premium Class […]
Himalaya Fresh Start Facewash says, ‘Ab se no more ‘baar baar’ checking for oil on skin’
Oily skin brings with it the need to check your skin. Repeatedly. Constantly. An irritating disturbance in a young girl’s active life. Himalaya uses this insight for its new communication for Himalaya Fresh Start Facewash. The campaign contemporizes the fun 60’s song, Baar Baar Dekho, to underline this repeated interruption – checking for oiliness on […]
Pizza Hut supports Earth Hour with ‘Join The Dark Side’ campaign
Pizza Hut is always seeking to connect with its fans on topics close to their hearts, and this time they’re supporting Earth Hour with their ‘Join The Dark Side’ promotion. To mark this year’s event, the brand went ‘dark’ on its Hong Kong social media feeds on 26 March, displaying a black logo and posting […]
